SOURCE: Fandor


March 09, 2011 08:00 ET

Fandor Announces Ted Hope and Chris Kelly Join Fandor Board

New Distribution Model Supports Independent Films With Socially Connected Fans

SAN FRANCISCO, CA--(Marketwire - March 9, 2011) - Fandor, the curated online service for exceptional independent and international films, today announced that Chris Kelly, an early Facebook employee and social technology evangelist, has joined the Board of Directors and Ted Hope, famed independent producer of close to 70 films such as the SXSW entry Super, festival favorite Adventureland and the recent Sundance prize-winner Martha Marcy May Marlene as well as the force behind the influential blog, has joined the Board of Advisors. With over 2,500 films under license, Fandor is publicly launching its online movie service with an array of new features including technology integration with social video tagging service BlipSnips® and availability for Boxee's 1.6M subscribers (RELEASE LINK). Visit Fandor at SXSW booth #213.

"Indie films represent a multi-billion dollar market, but neither the filmmakers nor the fans who love their work are thriving," said Ted Hope. "Fandor connects audience and creators directly, providing tools for each to engage deeply with the other in new ways. Fandor's model encourages discovery and financially rewards the films consumed most, giving many more filmmakers a chance to thrive."

Under a new approach to content compensation, Fandor helps filmmakers market and monetize their work directly to consumers. Filmmakers or rights-holders are paid by an attention-based model, creating new opportunities to monetize films outside the mainstream.

Ted Hope joins Fandor's Board of Advisors to advance his vision of increasing the control filmmakers have over their work and improving the relationship between audiences and film creators. Hope advocates helping indie fans find a greater array of works and more social ways of enjoying those works -- two benefits that are also among Fandor's most promising features.

Chris Kelly will take a seat on the company's Board of Directors. As a filmmaker and independent film fan himself, Kelly's interest in Fandor is twofold. He is helping Fandor leverage the social graph using the most effective new technologies available, such as the BlipSnips® social video tagging service, to connect consumers with independent and international films. Kelly envisions a much broader market emerging as produced content shifts to streaming delivery.

"Through our novel content licensing model, strong relationships with rights-holders and social video integration we intend to bring independent films to a wider consumer audience," said Dan Aronson, serial entrepreneur, co-founder and CTO of Fandor. "Streaming is a major disruption to the traditional economics of film distribution. I'd like to quickly shift power to the people who are creating great films and the fans who support them. As a technologist and entrepreneur, I know the trick is making it work seamlessly and building a business around it -- that's more complex than people realize."

Fandor is ready to capture the shift away from DVD and cable in the $2 billion home market for independent and international film. The available market exceeds 35 million U.S. consumers and will only increase as more fans discover movies outside the Hollywood marketing machine.

Fandor helps people discover films that they may not have known about and share them with friends via technology integration with BlipSnips®. "BlipSnips enhances fan-to-fan sharing and discovery," said John Bliss, CEO of BlipSnips. "It's an important force multiplier for Fandor's content distribution."

Fandor's carefully chosen library of over 2,500 entertaining and thought-provoking independent films come from distributors such as Kino Lorber, Cinema Guild, Flicker Alley, dGenerate Films, Typecast Releasing, Microcinema International, Canyon Cinema and many more, as well as from individual filmmakers. The Fandor library includes:

  • Films representing the entire history of cinema (from 1895 to the present).
  • Independent and international films from almost every film-producing country in the world.
  • Films from Hollywood to Bollywood (and even a documentary on Nollywood).
  • Festival award winners, Academy Award® nominees and selections from the National Film Registry, a composite of the greatest films ever made.
  • Films licensed directly from filmmakers available streaming only on Fandor.

About Fandor:
Fandor is a privately-held subscription video service for exceptional independent and international films. Founded by veterans of the Internet and film industries, Fandor serves consumers that want access to independent films and the filmmakers that need new distribution channels. Content partners at launch include California Newsreel, Canyon Cinema, Cinema Guild, Cinevolve Studios, dGenerate Films, Flicker Alley, Kino International , Lorber Films, MGE, Microcinema International, Typecast Releasing, Unkreative Artists, Vanguard Cinema and many more. More information is available at

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