SOURCE: The Nielsen Company

August 14, 2008 17:23 ET

Fans Buzzing in Advance of Women's Gymnastics All-Around Final

Will Shawn Johnson's Lead in Online Buzz Result in Olympic Gold?

NEW YORK, NY--(Marketwire - August 14, 2008) - Nielsen Online, a service of The Nielsen Company, reported that among seven top athletes competing in tonight's women's gymnastics individual all-around finals, American Shawn Johnson leads in online buzz. Fan buzz about Johnson was more than twice that of fellow-American Nastia Liukin, who was followed by China's Jiang Yuyuan.

"Fans continue to get involved in the games, discussing the athletes and events online," said Jon Gibs, vice president media analytics, Nielsen Online. "And while Michael Phelps is leading in overall buzz among Olympic athletes we've tracked, fan interest in gymnastics is typically high given the personalities, rivalries and made-for-TV/Video quality of the sport."

Table 1: Gymnasts ranked by online buzz, with top gymnast indexed at 100, based on messages posted between July 28 and August 13

Athlete                 Country         Index
-------                 -------         -----
1. Shawn Johnson        United States    100
2. Nastia Liukin        United States    43
3. Jiang Yuyuan         China            16
4. Anna Pavlova         Russia           11
5. Yang Yilin           China            11
6. Steliana Nistor      Romania           8
7. Ksenia Semenova      Russia            3

Source: Nielsen Online, BuzzMetrics

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

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