SOURCE: Socialtext

January 30, 2007 08:00 ET

Fans of Best-Selling Book Get Last Word

Wikinomics Invites Readers to a Socialtext Wiki to Collaborate on "Last Chapter," Post Reviews, and Vet Ideas for Future Research

PALO ALTO, CA -- (MARKET WIRE) -- January 30, 2007 -- The authors of Wikinomics: How Mass Collaboration Changes Everything -- one of the fastest-selling new business titles -- announced today that they are inviting readers to help write the last chapter on a public wiki. The wiki, provided by Socialtext, goes live today on www.wikinomics.com.

A brilliant primer on one of the most profound changes of our time, "Wikinomics" explains how deep changes in technology, demographics, and business enable people to participate in the economy like never before.

Authors and New Paradigm executives Don Tapscott and Anthony D. Williams conclude the book with an "unwritten chapter" called "The Wikinomics Playbook" that directs readers to the Web site where they can add or edit entries, discuss their views, or simply read what others have written.

"Wikis are a great way to harness the power of mass collaboration," said Tapscott. "Rather than just read the book, our readers can help write it. We're really looking forward to seeing where they take it next. 'The Playbook' is also a great way for readers to get a taste for how to use this great collaboration tool, which is as simple as it is smart."

Wikis are becoming increasingly popular in large-scale research projects, including a number of business books. Stanford Law School Professor Lawrence Lessig is also using a Socialtext wiki to engage readers in helping to research and edit "Code v. 2," the latest iteration of his best-selling book.

Brains and legs

"We've always known that wikis are great for research projects that require a great deal of brain work as well as leg work," said Socialtext CEO Ross Mayfield. "As it turns out, they are really useful on book projects, particularly those that require the writers to process vast amounts of information and case studies. 'Wikinomics' is one of those books, and I feel confident that both the authors and their readers will benefit from this collaborative project."

In beta-mode since early January, the "Playbook" already contains new and enlightening sections explaining how "Wikinomics" applies to sectors such as education, science, and government. As the wiki goes public, readers from around the world are invited to add new content, add links, update facts, provide fresh examples, share "war stories" or discuss how the issues raised in each chapter are playing out in their organization, sector, or both.

"Millions of connected individuals can now actively participate in innovation, wealth creation, and social development in ways we once only dreamed of," said Tapscott. "By opening up the last chapter to the world, we are providing a space where enthusiastic readers can connect and collaborate around the core themes of the book and ultimately produce the first peer-produced guides to business in the 21st century. That's the "Wikinomics" way, and we are happy to support it."

About New Paradigm

New Paradigm is a think tank headed by IT strategist, speaker, and best-selling author Don Tapscott. Since 1993, New Paradigm has provided clients with insightful, thought-provoking analysis of emerging technology trends and their business impact. New Paradigm serves as a "strategic early warning system" for clients, helping them discern real imperatives from all the hype and noise. Based on a $9 million research investigation conducted by New Paradigm, "Wikinomics: How Mass Collaboration Changes Everything" explains how companies can harness the knowledge and capabilities of the self-organized masses to drive innovation, growth, and competitiveness. http://www.newparadigm.com.

About Socialtext

Socialtext is the first wiki company, headquartered in Palo Alto, California, enabling enterprises to be more productive with a wiki, a commons-based knowledge tool. Socialtext makes secure wikis used daily by global companies for daily project communication and intranet-like needs. A wiki is a group-editable website that is private, linkable and searchable. Socialtext offers several deployment options, including hosted service, open source, on-premise and appliance-based solutions to suit customers' security, integration and configuration needs. 2,000 enterprises use Socialtext, including Dresdner Kleinwort Wasserstein, IKEA, Kodak, Nokia, and Symantec. http://www.socialtext.com.

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