SOURCE: Quiznos

Quiznos

August 10, 2009 13:31 ET

Fans Proclaim Love for Quiznos® in Bold and Daring Ways

Toasted Sub Pioneer Announces Winners of "Where Do You Torpedo?" Contest

DENVER, CO--(Marketwire - August 10, 2009) - Quiznos, pioneer of the toasted sandwich and one of the nation's premier restaurant chains for sandwiches, salads and soups, has named the winners of its national "Where Do You Torpedo?" contest. More than 260 Quiznos lovers submitted photos and videos demonstrating how to eat Toasty Torpedo™ sandwiches in unusual places or while doing unexpected activities, competing for a chance to win $10,000.

"We challenged Quiznos enthusiasts to show us the most unusual ways they've enjoyed a Toasty Torpedo, and received hundreds of clever, interesting and hilarious submissions demonstrating the many ways that they are passionate about our toasty flavor. It was truly a challenge to narrow it down to just ten stand-out entries," said Trey Hall, marketing spokesperson for Quiznos. "Our top finalists were also very creative in their campaigning, turning to social media to raise their profile and stir up excitement among other Quiznos fans."

From rap videos and original ballads, to extreme sports and international travel, fans expressed their love for Quiznos in a myriad of colorful and humorous ways. Ten finalists were selected by Quiznos, and more than 25,000 votes were cast during a 2-week voting period on www.toastytorpedo.com to determine the grand-prize winner, Ryan Leer. Using mediums like Twitter, YouTube, Facebook and blogging, finalists sought to engage consumers and solicit votes for their submissions, reaching Quiznos enthusiasts as well as those new to the brand.

A University of Wisconsin-Superior Communicating Arts major, this is the third time Leer has triumphed in a national video contest. Inspired by his love of Quiznos, Leer combined his video production skills with a penchant for humorous story lines to create the winning "Special Delivery" video. Leer relied on blogs, Facebook and grassroots lobbying to solicit votes, camping out in his local Quiznos and campaigning to customers for two days straight.

"I'm thrilled that my skills -- and my appetite -- propelled me to win this contest. As a video production enthusiast, this was a way for me to use my hobby to tell a funny story about one of my favorite foods," said Leer. "I'd like to think I'm a qualified expert on Quiznos, at times having eaten lunch there for a week straight, so my lunch choice has definitely paid off!"

Another finalist, Joel Levinson ("Skyscrapers"), really went out of his way to show his love for Quiznos. "To get the right skyscraper shots, I actually booked a flight to New York with a five hour layover in Atlanta. I landed and used the GPS on my phone to find the nearest Quiznos. I grabbed some Toasty Torpedoes, tipped a cabbie 40 bucks to start filming me in front of the BOA building, then hopped back in the cab to the airport, and got on the next flight to New York to eat and shoot Quiznos Torpedoes there!"

All finalists will receive free Torpedo sandwiches for a year for their creative "torpedoing." Hailing from across the country, the group of "Where Do You Torpedo?" finalists includes two "professional" contest entrants aside from Leer: Levinson and Dave Aldrich. Citing online video contests as his full-time job, Levinson has won 15 pursuits since 2007, while Aldrich is an avid hang glider whose entries are filmed from the sky. All videos are can be viewed at www.QuiznosToaster.com.

-- Ryan Leer, Eden Prairie, MN: "Quiznos Torpedo Sub: Special Delivery"

-- Robert Laden, Lakeville, MN: "The Torpedo Experience"

-- Joel Levinson, Venice, CA: "The Skyscraper of Sandwiches"

-- Blake Matson, Gainesville, FL: "The Sandwich You Can't Let Go"

-- Dave Aldrich, Rancho Cucamonga, CA: "Torpedoes: Food For Hang Glider Pilots"

-- Julia Schaffer, Monticello, MN: "Rollercoaster"

-- Ryan Kanine, Saginaw, MI: "Torpedo on the Go"

-- Kyle Griffin, Philadelphia, PA: "The Torpedo Rap"

-- Stephen Shaver, Lansing, MI: "Quiznos Torpedo: The Sandwich that Revives"

-- J. Pinder, Los Angeles, CA: "60 Seconds To The Moon"

Served on ciabatta bread and wrapped in a sleeve that makes it easy to eat, Quiznos' portable Toasty Torpedo and Toasty Bullet® sandwiches are a perfect and convenient choice to bring for lunch on-the-go, anywhere. Inspired by the famous slim and tasty Italian and French baguette sandwiches served in Europe, these subs aim to set the standard for value, convenience and taste. Toasty Torpedo and Toasty Bullet subs are available in five varieties, including Italian, Big Kahuna Tuna, Pesto Turkey, Turkey Club and Beef, Bacon and Cheddar.

For more information about Toasty Torpedo and Toasty Bullet subs, visit www.QuiznosToaster.com. Toasty Torpedoes are available for $4, Toasty Bullet subs are available for $3 and Sammies are available for $2 at participating locations for a limited time only.

About Quiznos

Celebrating its 27th anniversary, Denver-based Quiznos is an international chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast food restaurants. Using premium quality ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads in more than 4,500 franchised restaurants throughout the world.

In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors.

For further information, please visit www.quiznos.com. Find Quiznos on YouTube, Facebook or @QuiznosToaster on Twitter.

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