SOURCE: NeuLion, Inc.

NeuLion, Inc.

NeuLion, Inc.

September 09, 2010 09:00 ET

Fans Score With the Canadian Football League and NeuLion's New Mobile Partnership

Premium Mobile Service Brings the Football Field to the Fans

PLAINVIEW, NY--(Marketwire - September 9, 2010) -  The Canadian Football League (CFL), the professional football league in Canada, and NeuLion, Inc. (TSX: NLN), an end-to-end IPTV service provider, today announced an agreement to provide a new mobile streaming service for leading wireless devices for the 2010 CFL season.

The first-ever official CFL mobile app, called TELUS CFL Mobile, provides fans with an exciting new way to stay connected to the action on-the-go. Driven by TELUS, a leading Canadian telecommunications company, the app uses NeuLion's service to deliver live streaming content to CFL fans on the go. 

The app and its core content including scores, schedules, stats and news headlines, are available to fans using any wireless provider on BlackBerry and Android smartphone devices and coming soon to other leading smartphones. TELUS subscribers also have access to the app's advanced features including; live streaming of all CFL games, including the playoffs and 98th Grey Cup, on-demand video, interviews and enhanced live stats updates during CFL games. NeuLion provides streaming service for all video available on TELUS CFL Mobile.

"The NeuLion streaming video service for the CFL will keep our fans connected on and off the field. Sports media consumption on mobile and wireless devices is exploding and our technology savvy fans will always be connected to the action this season," said Rob Assimakopoulos, the CFL's senior vice president of marketing and commercial assets.

"NeuLion is committed to working with the CFL to offer new and innovative ways to experience the 2010 season. Our Sports Media Platform for PC, Internet connected TVs and mobile has seen tremendous growth this year from many leading sports leagues and we are excited about our growing partnership with the CFL," said Chris Wagner, Executive Vice President of NeuLion.

The new mobile service launched this summer. Fans can download the app by visiting www.CFL.ca/telus

About the Canadian Football League
The Canadian Football League is our league. It's built on a tradition as proud, staged on a field as broad, and played at a pace as exciting as the country we are proud to call home. Our championship game, the Grey Cup, is the biggest single annual sporting event in Canada. The 98th edition will be played on November 28, 2010 in Edmonton, Alberta.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX: NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, MLS, and NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company's IPTV set top box.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of the partnership; general economic and market segment conditions; our continued relationships with our channel and content partners; competitor activity; product capability and acceptance rates; technology changes; and international risk and currency exchange. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the Company's most recent annual MD&A filed on www.sedar.com as well as in the "Risk Factors" section of the Company's most recent annual report on Form 10-K filed on www.sedar.com and available on www.sec.gov.

Contact Information

  • Press Contacts:
    Jennifer Powalski
    NeuLion
    Phone: 516-622-8334
    Email: Email Contact

    Jamie Dykstra
    Canadian Football League
    Phone: 416-865-2664
    Email: Email Contact

    NeuLion Investor Relations Contact:
    G. Scott Paterson
    Phone: 416-368-6464
    Email: Email Contact