August 18, 2009 09:00 ET

FanSnap® Named Most Innovative New Search Engine

Search Engine Watch Award Announced at Search Engine Strategies Conference

PALO ALTO, CA--(Marketwire - August 18, 2009) - FanSnap®, the live event ticket search engine for fans, today announced that it been named winner of the "Most Innovative New Search Engine" category of the Search Engine Watch (SEW) Awards 2009.

"The FanSnap team is proud to receive this award at the prestigious Search Engine Strategies Conference," said Mike Janes, CEO and co-founder of FanSnap. "While there is tremendous attention, rightfully so, on Google, Yahoo!, and Microsoft's Bing, the pace and quality of innovation in specialized search across so many industries is mind-blowing, and we were incredibly impressed by the finalists in all the categories."

The mission of the SEW Awards is to recognize excellence, as well as inspire innovation and encourage new ideas in search marketing. The SEW Awards are judged by a panel of industry experts and the Search Engine Watch editorial staff, and announced at the annual Search Engine Strategies Conference.

The judges named FanSnap the winner after considering innovation in methodology and execution, achieving success goals, excellence in tactical execution, and overall approach and category relevance.

FanSnap, which launched in March 2009, currently displays detailed, ticket-level results from dozens of ticketing providers, with listings totaling over twelve million sports, theatre and concert tickets and thirty thousand events.

The FanSnap ticket search engine has several industry-first features, the most prominent being its patent-pending dynamic FanSnap Maps(SM), which allow fans to:

--  Determine at-a-glance the ticket price range by section using colored
    "heat map" markers
--  Zoom into the interactive maps and see the ticket offers from numerous
    providers placed in clearly labeled rows

Two new powerful features recently added to FanSnap are:

--  Best Values, which make it easy for fans to view at-a-glance the
    lowest price tickets available in key areas of the venue, easily identified
    as blue stars on the FanSnap Maps
--  Ticket and List Sharing, which make it easy for fans to share not only
    events, but one or more actual ticket listings, via Facebook, or Twitter,
    or email

About FanSnap

FanSnap is the live event ticket search engine for fans. Our mission is to provide the most comprehensive, accurate, fast and easy-to-use resource for fans to find the tickets they desire to sports, concerts, and theatre events. FanSnap provides free ticket search results for dozens of the leading ticket providers, including TicketNetwork, StubHub, RazorGator, Las Vegas Tickets, Gold Coast Tickets, eBay, Barry's Tickets,, and Ace Ticket. Our detailed ticket-level search results are made possible by the combination of strategic industry partnerships and systems integration, as well as our FanSnap TicketData(SM) systems and patent-pending dynamic FanSnap Maps(SM). FanSnap was founded in 2007, is funded by General Catalyst Partners of Cambridge, MA, and Highland Capital Partners of Menlo Park, CA, and is headquartered in Palo Alto, CA.

About Search Engine Watch

Since 1997, Search Engine Watch (SEW) has been keeping marketers and site owners informed about the world of search engine marketing through daily news and expert advice. Search Engine Watch helps search professionals and interactive marketers do their jobs better. SEW is devoted to issues surrounding customers -- finding them, keeping them, communicating with them, and making them happy. Search Engine Watch is the Web's leading source of information about search engine marketing.

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