October 15, 2008 13:00 ET

FanSnap(SM) Launches Public Beta of Leading-Edge Search Engine for Live Event Tickets

Industry Veterans Innovate to Help Sports, Concert, and Theatre Fans Find Tickets Faster and Easier

PALO ALTO, CA--(Marketwire - October 15, 2008) - FanSnap(SM), the live event ticket search engine for fans, today announced the launch of the public beta of its site,, which displays the latest ticket-level detail results from more than 50 of the leading ticket providers.

"We are on a quest to make it fast and easy for fans find sports, concert and theater tickets," said Mike Janes, CEO of FanSnap. "The number of ticket providers has exploded, particularly with the growth of the resale market, and fans have an overwhelming number of choices. FanSnap is helping fans find their 'perfect' tickets by offering comprehensive, accurate ticket search results and new fan-focused search features."

The public beta provides an opportunity for fans to use the new features and give immediate feedback, which FanSnap will use to continuously improve the search engine. In private testing, the most popular element of the site has been the patent-pending FanSnap Maps(SM), produced for top venues in New York, Chicago, Boston, LA, San Francisco, and Las Vegas. FanSnap is incorporating fan suggestions to fine-tune the dynamic map's features, and plans to produce the improved maps for all major venues across the U.S.

On FanSnap, a ticket search query such as "red sox," "ac/dc," or "wicked" returns actual ticket-level details that fans can compare across providers, unlike the general search engines, whose results are web site addresses. Once fans have made their ticket selection they are directly "deep-linked" into the ticket provider's shopping cart to complete the purchase.

FanSnap's industry-first features give fans the ability to:

--  choose from a list of events using any or all of a number of criteria,
    including number of tickets and price range desired.
--  view tickets for a "series" of multiple events (e.g., a baseball
    homestand, a multi-night concert performance, or a week of Broadway
    shows) all at once.
--  determine at-a-glance the price distribution of available tickets for
    any event.
--  determine at-a-glance the ticket price range by section using the
    colored "heat map" markers on our dynamic FanSnap Maps(SM).
--  zoom into the FanSnap Maps and see the ticket offers from numerous
    providers placed in clearly labeled rows.
--  view at-a-glance comparable ticket offers from multiple providers in a
    simple comparison format.
--  place ticket offers in a "short list" for easy comparison of ticket
    details and total prices (ticket prices plus fees or commissions) across
    ticket providers.

FanSnap's ultimate objective is to work with every ticket provider to provide fans the broadest possible choice. Ticket providers will benefit from a dedicated customer acquisition channel to help them sell more tickets.

"We are excited to be a launch partner with the FanSnap team," said Jeff Lapin, President of RazorGator, the leader in Hard-To-Get(SM) tickets for sports and entertainment events worldwide. "RazorGator actively markets to fans both offline and online, and we look forward to utilizing this new channel to reach even more fans."

"New England fans are some of the most passionate in America," said James Holzman, President of Ace Ticket, the official offline ticket resale agency of the Boston Red Sox, and also named "Best Ticket Broker" in Boston Magazine's Best of Boston Awards. "Working with FanSnap allows us to efficiently market to those fans who are searching online for Red Sox tickets, Patriots tickets, Celtics tickets, Bruins tickets, or event tickets anywhere in the U.S."

Besides being passionate fans, the FanSnap leadership team also brings deep industry and Internet experience:

Title                Name               Current/Previous
-----                ----               ----------------
CEO/Co-Founder:      Mike Janes         CMO of StubHub, GM of Apple's
                                        online Apple Store, and VP of
                                        eCommerce for FedEx

CTO/Co-Founder:      Mark Towfiq        CTO of Flock, VP of Engineering at
                                        NexTag, and VP of Engineering at

VP, Business Dev./   Rishi Garg         Google, MTV, Highland Capital
Co-Founder:                             Partners, and Morgan Stanley

VP of Product:       Lisa Pollock Mann  StubHub, Yahoo, Walt Disney
                                        Imagineering, Channel One
                                        Communications, and Goldman Sachs

General Counsel:     Kathleen Philips   Pure Digital, StubHub, IAC/Hotwire,
                                        and Cooley Godward

Board of Directors:  Joel Cutler        Managing Director/Co-Founder of
                                        General Catalyst Partners

                     Michael Dearing    Stanford Consulting Assoc.
                                        Professor and former GM of eBay
                                        North America

                     Andrew Payne       Private Investor and CTO/Co-Founder
                                        of Open Market

"As a fan, it is really exciting to see the first truly robust consumer search application for the live event ticket space," said Steve Hafner, CEO of Kayak, the leading travel search engine. Hafner is a member of FanSnap's Board of Advisors.

About FanSnap

FanSnap is the live event ticket search engine for fans. Our mission is to provide the most comprehensive, accurate, fast and easy-to-use resource for fans to find the tickets they desire to sports, concerts, and theatre events. FanSnap provides free ticket search results for dozens of the leading ticket providers, including Ace Ticket,, Barry's Tickets, Gold Coast Tickets, Las Vegas Tickets, RazorGator, and StubHub. Our detailed ticket-level search results are made possible by the combination of strategic industry partnerships and systems integration, as well as our FanSnap TicketData(SM) systems and patent-pending dynamic FanSnap Maps(SM). FanSnap was founded in 2007, funded by General Catalyst Partners of Cambridge, MA, and is headquartered in Palo Alto, CA.

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