BURGER KING Restaurants of Canada Inc.

BURGER KING Restaurants of Canada Inc.

June 28, 2005 13:35 ET

"Fantastic" BURGER KING® salads lead to cache of credit at Amazon.ca

Promo launches in time for summer blockbuster movie Fantastic 4 Attention: Food/Beverage Editor, News Editor TORONTO, ONTARIO--(CCNMatthews - June 28, 2005) - BURGER KING® Canada has joined forces with 20th Century Fox and Amazon.ca to launch the FANTASTIC 4/Amazon Cash Card game. Customers have a chance to win $10,000 in Amazon.ca credit while enjoying the refreshing taste of one of the 'Fantastic Four' salads available at BURGER KING® Restaurants.

Today through July 31, or while supplies last, customers will receive a FANTASTIC 4/Amazon Cash Card that can be redeemed online at Amazon.ca, with the purchase of a BURGER KING® Fire-Grilled Salad or Side Garden Salad.

"People are always looking for lighter menu options in the summer and BURGER KING® salads are a nutritious and great-tasting choice," says Sherry McFarlane, Manager of Promotions and Partnerships at BURGER KING® Canada. "Add a chance to win up to $10,000 in Amazon.ca credit into the recipe, and that could lead to one unforgettable lunch at BURGER KING®."

Every FANTASTIC 4/Amazon Cash Card is worth $1 in Amazon.ca credit and could have up to $10,000 in Amazon.ca credit. Customers can redeem their card at Amazon.ca by entering the claim code found on their FANTASTIC 4/Amazon Cash Card. Winners then use their card toward the purchase of movies, video games, software and books.

BURGER KING® Restaurants offer three fantastic Fire-Grilled salads - the Chicken BLT Salad, Chicken Greek Salad and Chicken Caesar Salad - as well as the Side Garden Salad.

- The Chicken BLT Salad satisfies through a combination of iceberg and romaine lettuce, red ripe tomatoes, shredded cheddar cheese, sprinkled with bacon, topped with fire-grilled chicken and served with Honey & Mustard dressing.

- The Greek Chicken Salad is made with iceberg and romaine lettuce, ripe tomato wedges, crunchy cucumber slices, red onions, feta cheese and olives. This classic combination of fresh ingredients is topped with fire-grilled chicken and Balsamic Vinaigrette dressing.

- The Chicken Caesar Salad is a combination of iceberg and romaine lettuce sprinkled with bacon, Parmesan cheese, croutons and fire-grilled chicken, served with Creamy Caesar dressing.

- The Side Garden Salad features iceberg and romaine lettuce, ripe tomato wedges, crisp cucumber slices and mini carrots, served with a choice of salad dressing. The Side Garden Salad can be substituted for fries in any BURGER KING® Combo Meal.

The FANTASTIC 4/Amazon Cash Card promotion is available to customers 18 years of age and older at participating BURGER KING® Restaurants throughout Canada, excluding Quebec. Card redemptions are available online only at Amazon.ca and cannot be redeemed for cash in store.
Canadian residents must correctly answer a mathematical skill testing question online to redeem Amazon credit.

About BURGER KING®
The BURGER KING® system operates more than 11,000 restaurants in more than 61 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

BURGER KING® Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2004, BURGER KING® Corporation had system-wide sales of $11.3 billion. To learn more about BURGER KING®, please visit the company's Web site at http://www.bk.com.

About Amazon.ca
Amazon.ca (www.amazon.ca) is part of the global family of Amazon Web sites that have become known for great prices, selection, and convenience. Amazon.ca customers can find and discover millions of English and French books, CDs, videos, and DVDs as well as a vast array of software, video games, and consoles--all at everyday low prices. Amazon.ca also offers FREE Super Saver Shipping, available on orders of $39 or more delivered to a single Canadian address. Amazon.ca sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help Amazon.ca customers find the right products for them among the site's broad selection. Through Amazon Marketplace, Amazon.ca customers can conveniently buy and sell used, new, and collectible merchandise on the same pages where Amazon.ca sells those items new.

To ensure all orders are delivered to customers quickly and efficiently, Amazon.ca works with Canada Post, one of the world's most progressive postal companies. Orders placed at Amazon.ca are fulfilled and shipped from within Canada by Assured Logistics, a part of the Canada Post Group of Companies. Amazon.ca is the trading name of Amazon.com.ca, Inc., an affiliate of Amazon.com, Inc.

For more information:
Lisa Brenneman, BURGER KING® Restaurants of Canada Inc., 416- 626-7457, lbrenneman@whopper.com

Tamara Stefek, Pilot PMR, 416-462-0199 x23, tamara@pilotpmr.com
IN: FOOD

Contact Information

  • Tamara Stefek
    Primary Phone: 416-462-0199 ext. 23
    Secondary Phone: 416-553-7664
    E-mail: tamara@pilotpmr.com