January 29, 2008 09:15 ET (FSM) Empowers Fans With Social Media Site for Sports Enthusiasts

SUNNYVALE, CA--(Marketwire - January 29, 2008) - At the intersection of sports media and fantasy sports is (, which officially enters public beta today. FSM is a vibrant social networking site for sports enthusiasts that harnesses the wisdom of the fans to aggregate the best sports content from across the Internet.

FSM focuses on delivering an experience that not only is fun, informative, and engaging, but also provides a platform for the fanaticism, personality, and voices of sports fans. All members get personalized profiles, custom avatars, and a powerful Dashboard with quick tools to share and manage content, track conversations, make picks, edit profiles, and more. Users also earn points for community actions, such as posting a blog entry or video submission, and they can build their reputation with high accuracy on games and fantasy-based picks.

The evolution of sports media and the explosion of fantasy sports have empowered sports fans with more knowledge, resources, and choices than ever before. FSM features a community-powered sports front page to provide the ultimate in timely coverage, bringing the hottest and latest stories, videos, blogs, and polls to the surface. The clean user interface is designed to help users easily navigate through FSM by content type and sport. Sports content is delivered in a way that makes sense, is easy to find, and comes from the source that matters most -- other passionate fans.

"We created FSM because we believe fantasy sports is about more than statistics, leagues, and drafts, but also about the social phenomenon that drives it -- the passion of fans," said Jay Srinivasan, CEO. "This passion is evident in the conversations, insights, and sharing of information among sports fans. We exist to capture that experience, leverage the wisdom, and deliver unparalleled sports coverage to the world."

Not only are sports fans getting smarter, louder, and more passionate, but the traditional line that exists between fantasy sports and sports is growing thinner because of the growing participation opportunities for fans online. Fantasy Sports Matrix is on a mission to blur the line between fantasy and reality even further, and provide a home base and identity for all sports fans at

About Fantasy Sports Matrix is a project of Sports Matrix Inc., a sports and technology startup based out of the Plug and Play Tech Center in Sunnyvale, CA. Sports Matrix was co-founded by Jay Srinivasan, Jim Nguyen, and Michael Vu in February of 2005.

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