FanTravel Selects Digital Marketing Leader Metia as Exclusive Agency to Manage Marketing Efforts

KIRKLAND, WA--(Marketwire - Sep 11, 2012) - Leading marketing agency Metia today announced that it has been selected as the exclusive agency to manage FanTravel's marketing. Metia will provide a new social strategy, including SEO, SEM and social advertising, as well as support FanTravel with design and development services. Founded by two former Stanford football players, Brian Bulcke and Alex Loukas, FanTravel connects Pac-12 sports fans with football and sports-related travel packages.

Metia has helped some of the world's biggest brands -- including AT&T, Wattbike and Microsoft -- grow their businesses with social media. Metia provides clients with social content writing, strategy, posting, monitoring and responding, community engagement, and analytics and measurement to validate ROI.

"Metia's expertise in helping businesses use social media was the main reason why we chose the firm," said Ben Ireland, Managing Director at FanTravel. "Given Metia's proven track record in social marketing, we have no doubt that this partnership will increase our customer base, customer loyalty and brand recognition."

FanTravel provides a one-click solution to sports travel needs. Through its user-friendly interface and flexible individual and group booking options, customers can arrange transportation, accommodation and activities surrounding the big game in minutes. Metia's first campaign for FanTravel will target strategically chosen Pac-12 schools, and with Metia's help it will expand services to all football games in the conference.

"An effective social strategy is critical to the success of FanTravel, especially with its target demographic of college sports fans," said Andrew Martin, president at Metia. "Our clients benefit from our social media programs, achieving stronger brand loyalty, optimized customer service and increased revenue. We are excited to bring these benefits to FanTravel and its customers."