Farelogix Inc.

Farelogix Inc.

June 12, 2007 08:01 ET

Farelogix Appoints Bonnie Reitz to Board of Directors

Esteemed Travel Industry Veteran and Successful Business Leader Brings Wealth of Expertise to Farelogix

MIAMI, FLORIDA--(Marketwire - June 12, 2007) - Farelogix Inc. today announced that it has bolstered its board of directors with the addition of travel industry veteran, Bonnie Reitz. Reitz brings a fresh perspective on the global travel market to Farelogix, and will play an instrumental role in providing guidance, insight and perspective on the changing role of distribution in the travel industry.

"Bonnie is a well-respected and successful business leader whose insights and experience in the travel sector will prove to be highly beneficial for Farelogix," said Jim Davidson, president and CEO of Farelogix. "We welcome her as an integral part of our leadership team."

Reitz is founder of InsideOut-Culture to Customer, a business consultancy that advises management on how to increase profit margins by creating great places for employees to work and equally great places for customers to do business. She is also a former Senior VP of Marketing, Sales and Distribution at Continental Airlines, and an original member of the airline's extraordinarily successful 'Worst to First' turnaround team. Prior to joining Continental Airlines, Reitz was Vice President of Sales and Marketing at System One GDS. In this role, she was instrumental in growing and developing the travel agency and GDS business, and helped position System One for its eventual merger with Amadeus GDS.

"Farelogix has been a catalyst for change in the evolving travel industry," said Reitz. "The company continues to innovate and set new standards in the way travel content is distributed and I am excited at the prospect of contributing to their ongoing success."

Reitz has thrived on the many market changes in the travel and transportation business, especially in the area of product distribution. An acknowledged innovator, Reitz has instilled a focus on the customer and technology throughout her career. She understood the distribution opportunities made available by the Internet and embraced them early on in her career at Continental Airlines. Reitz now brings that same energy, focus and distribution insight to the Farelogix team.

While Reitz began her career as an Eastern Airlines' ticket agent where she learned the business from the bottom up, she has been a driver of change in all facets of the industry over the last twenty-nine years. Continually recognized for her expertise, Bonnie frequently speaks at executive and academic forums worldwide and her business success has been highlighted in several business books. Through her experience, tenacity and energy, she consistently validates her place as a respected catalyst to achieving business excellence.

Reitz adds to the roundup of accomplished executives currently on the Farelogix board of directors, including company CEO, Jim Davidson; Bert Amato, entrepreneur; Farelogix founder, Rick Gossage; and Michael Marocco, Managing Director and Head of Private Equity at Sandler Capital.

About Farelogix

Farelogix is a leading provider of lower-cost, multi-sourcing distribution and optimization technology to the global travel industry. Farelogix was founded in 1998 and counts among its customers some of the largest travel management companies and suppliers in the world. Farelogix has offices in Toronto, Canada and Miami, Florida. For additional information, visit www.farelogix.com.

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