Farm Credit Canada

Farm Credit Canada

January 20, 2012 04:30 ET

Farm Credit Canada: New year, new habit? - How about a farm management podcast?

REGINA, SASKATCHEWAN--(Marketwire - Jan. 20, 2012) - A new year is a good time to start a new habit, and Farm Credit Canada (FCC) suggests that regularly listening to a podcast is a good idea for Canadian producers. Canada's leading provider of agriculture lending products and services now has a series of podcasts, entitled FCC Edge, adding to a variety of other online and in-person learning options for Canadian producers.

"A podcast is mobile friendly. Producers can access valuable information on the go," says Lyndon Carlson, FCC Senior Vice-President of Marketing. "You can listen and learn in the tractor, barn, on the road or at home. It's all about convenience and making the most of people's time."

According to the 2011 E-Business in Agriculture study conducted by Ipsos Forward Research, 38% of Canadian producers with $50,000 plus in revenues have listened or subscribed to an online audio podcast in the past 12 months for either personal use or farm related/farm business purposes. Twenty-five per cent have done so for farm related/farm business purposes. The number rises to 48% for personal use and/or farm related/farm business purposes (34% for farm related/farm business purposes) for those with revenues of $500,000 or more.

The 20-minute, FCC podcast produced bi-monthly, is hosted by the familiar Kevin Stewart, longtime host on AgVision TV.

"When we develop content, we look for topics that fuel possibility-thinking. So many of the very successful producers constantly put themselves in a position to learn and be stretched, so we try to foster that. The topics range from discussions on business and technology, to inspiration and farm safety. Our goal is for the features and interviews to be relevant to Canadian agriculture right now," says Stewart.

Topics have included:

  • seeking out the right mentors
  • managing computer files across all your devices
  • recognizing opportunities
  • reducing hearing loss on the farm
  • turning your to-do list to a stop-doing list
  • five ways to bring out your inner leader
  • ten stupid things we do to break up our business
  • Google search tricks

"FCC did some research about technology adoption by Canadian agricultural producers which showed that they are on par with other Canadians. It's this willingness to keep learning, to keep working toward making their businesses better that helps to set Canadian producers apart. Consumers' access to safe, quality and convenient foods is a function of innovations generated across the entire agri-food supply chain. For producers, access to information is key in sorting out the complexities of today's industry," says Jean-Philippe Gervais, FCC Senior Agriculture Economist.

To listen to FCC Edge, recently featured as the top New and Noteworthy podcast in the Apple® iTunes™ store, go to www.fcc.ca/edge. You can also subscribe to the Edge on iTunes. Watch for the next episode of FCC Edge in the January 20 edition of the FCC Express e-newsletter.

As Canada's leading agriculture lender, FCC is advancing the business of agriculture. With a healthy portfolio of more than $22 billion and 19 consecutive years of portfolio growth, FCC is strong and stable - committed to serving the industry through all cycles. FCC provides financing, insurance, software, learning programs and other business services to producers, agribusinesses and agri-food operations. FCC employees are passionate about agriculture and committed to the success of customers and the industry. For more information, visit www.fcc.ca.

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