SOURCE: Punchh

Punchh

March 18, 2014 13:00 ET

Farmer Boys® Chooses Punchh Mobile CRM Platform for Loyalty

Seventy-Five Unit Burger and Breakfast Chain Wants to Increase Loyalty From Millennials and Baby Boomers

SUNNYVALE, CA--(Marketwired - Mar 18, 2014) - Punchh, a brand-centric mobile CRM suite for brick and mortar businesses, will create a customized mobile and swipe-card based rewards program for the 75-unit Farmer Boys burger and breakfast chain. The Farmer Boys branded mobile app will allow customers to view menus, earn and redeem loyalty rewards, and refer their friends. The app will be available at select stores starting in Q2 of this year. Customers will also be able to use swipe cards to participate in the loyalty program. 

With the Punchh loyalty program, Farmer Boys will be able to engage Millennials and baby boomers through their smartphones and swipe cards. Punchh's cloud-based, POS-integrated platform will allow restaurant operators to engage loyalty members in real time, and provide customized offers to boost sales and repeat traffic.

"Our mobile CRM platform allows restaurant operators to grow their business by engaging customers on their smart phones using mobile apps," said Jitendra Gupta, Punchh CEO and co-founder. "The apps help brands to drive repeat business, word of mouth, and new customers through referrals from existing customers."

Demetris Havadjias, CEO of Farmer Boys, said the chain chose Punchh to better understand and reward its most loyal customers -- many of whom have been coming to the chain for decades -- while improving its ability to attract new patrons. It also recognized the platform's higher potential for return on marketing investments.

"We want to engage our customers through one-to-one marketing," said Havadjias. "Our goal with Punchh is to reach our customers in ways we haven't been able to with traditional advertising. The plan is to increase same-store sales and profitability."

For operators, the Punchh mobile CRM platform makes it easy to track customer purchases and, in real time, makes that data accessible to store and corporate staff through a web-based dashboard. Using the Punchh dashboard, operators can manage customer relationships, see customers' purchasing history in real time, and tailor one-to-one offers.

Customers use a single mobile app to earn and redeem rewards, place an order, pay for their food, interact directly with brand operators, share reviews about brands with friends through social media, play games, or respond to surveys.

About Punchh
Punchh, a mobile CRM suite for restaurants, includes branded mobile apps for consumer engagement, big data customer analytics, and integration with POS, social media, and other third-party systems. Headquartered in Sunnyvale, Calif., Punchh's patent-pending technology operates in more than 1,400 restaurant locations under brands such as Aurelio's Pizza, Earl of Sandwich, Farmer Boys, Hungry Howie's, Mama Fu's, Max's Restaurant of the Philippines, Rita's Italian Ice, Schlotzskys, Vino Volo, and Voodoo BBQ & Grill. Operators using Punchh report:

  • Ten percent increases in same-store sales
  • Three- to four-times higher participation rates, 50 percent-plus repeat rates, and new customer referrals for the first time ever
  • Twenty-five percent-plus redemption rates for marketing campaigns
  • Ten- to 15-times more customer reviews than Yelp!

For more information, visit http://punchh.com.

About Farmer Boys
Headquartered in Riverside, California, Farmer Boys is a fast casual restaurant chain founded in 1981 on homegrown goodness inspired by the heartland from which it emerged. Farmer Boys transforms farm-fresh ingredients into wholesome, delicious meals. Serving breakfast, lunch and dinner, Farmer Boys prepares more than 75 entrees fresh every day, including the award-winning Farmer's Burger®, specialty sandwiches, crisp salads, signature sides and more. Guests can enjoy casual dining style table service or opt for the convenience of drive thru service. Farmer Boys currently operates 75 restaurants located in five counties across Southern & Central California and in Nevada. For more information, visit http://www.farmerboys.com.

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