SOURCE: Farmers Insurance

March 08, 2012 20:09 ET

Farmers Insurance Announces Appointment of Larry Pratt to Head of Distribution for California

LOS ANGELES, CA--(Marketwire - Mar 8, 2012) - Larry Pratt, currently Farmers Vice President of Sales, has been appointed as the Head of Distribution for California.

"I welcome Larry to his new position," noted Rick Shriver, Farmers Head of Distribution, Western Zone. "He has a 22-year record of success in field leadership at Farmers and brings a wealth of knowledge and experience to his new position. Larry's role will be to help guide strategy and execution across California to expedite solutions and decision making, and take full advantage of growth opportunities in the state."

"I am excited about the opportunity to continue building programs that will assure vigorous sales growth," stated Pratt. "California is our largest state, and I look forward to working with the Farmers State Executive Directors, agents, district managers and employees in communities across the state."

Mr. Pratt started with Farmers in June 1990 in Vancouver, Washington. Prior to being promoted to the Head of California - Distribution, he held the position of Alabama State Executive Director, Texas Executive Director and most recently the Home Office Vice President of Sales.

Mr. Pratt earned a Bachelor's degree in business human resources from the University of Idaho and holds the Chartered Leadership Fellow (CLF) designation.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at

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