SOURCE: Farmers Insurance

Farmers Insurance

Farmers Insurance

January 20, 2012 18:23 ET

Farmers Insurance Preparing for Third PGA TOUR Tournament in San Diego as the Century Club Celebrates Its 50th Anniversary

LA JOLLA, CA--(Marketwire - Jan 20, 2012) - Farmers Insurance is hard at work preparing with the Century Club of San Diego for the Farmers Insurance Open at Torrey Pines Golf Club scheduled for Jan. 23-29. This year's event marks the Century Club's 50th anniversary as the tournament host organization.

"We are extremely pleased to continue our partnership with the PGA TOUR, the Century Club as it celebrates its 50th anniversary, and the city of San Diego," said Jeff Dailey, Farmers Chief Executive Officer. "The 2012 field of pro players is extremely strong, and we are pleased to be bringing all of this year's action to golf fans around the world."

"Farmers is celebrating its 84th year of strong national and local community leadership and charitable giving," Dailey continued. "The 2011 Farmers Insurance Open resulted in more than $1.7 million in contributions to the many Century Club charitable organizations. Partnering with the Century Club has been an inspiration that has led to solidifying friendships with many organizations in San Diego, California and the country. It is an extension of our ongoing commitment to serving communities all across the United States in which our agents, district managers and employees live and work."

Farmers enters its third year as title sponsor of the tournament and is signed through 2014.

"This is a very special year for the Farmers Insurance Open with the Century Club celebrating its 50th year as the host organization," said PGA TOUR Commissioner Tim Finchem. "The tournament has a rich history on the PGA TOUR, both in terms of outstanding competition and having a significant economic and charitable impact throughout the San Diego area. We look forward to an outstanding tournament week and the continuation of the tournament's growth through the leadership of the Century Club and the commitment of Farmers Insurance."

"The Century Club celebrates its 50th year as host organization for the PGA TOUR's Farmers Insurance Open. We are prepared to present the best edition in our history. The $22 million generated for San Diego area charities over our history are at the core of our success," noted Peter Ripa, Tournament Director.

"As a Southern California-based company, Farmers Insurance continues to pro-actively support fire safety, disaster preparedness and education programs for the citizens of San Diego and for insurance consumers across the country," stated Mark Toohey, Farmers Senior Vice President of Media Relations. "Like what Zurich Financial Services Group, Farmers' parent company, does in New Orleans through its sponsorship of the upcoming 2012 Zurich Classic in New Orleans, Farmers' sponsorship of the Farmers Insurance Open is an extension of our corporate outreach and commitment in making a difference in the communities we serve."

The Farmers Exchanges, as a group, are the third-largest personal lines insurer in the United States and the largest auto insurer in California. Farmers provides a wide range of other insurance, business insurance and financial services products primarily through a national distribution network system of professional insurance agents, who service more than 15 million customers.

About Farmers Insurance Group of Companies
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at

Farmers Group, Inc. is a management and holding company, which along with its subsidiaries is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are managed, but not owned by Farmers Group, Inc. The Zurich Financial Services Group has been a long-time sponsor of the PGA TOUR's Zurich Classic of New Orleans. Just as Zurich stepped up by proving its commitment to New Orleans following Hurricane Katrina, Farmers Insurance proved its commitment to San Diego following a series of devastating wildfires in recent years.

About The Century Club of San Diego
The Century Club of San Diego is a non-profit corporation organized for the main purpose of administering and promoting San Diego's annual PGA TOUR event, the Farmers Insurance Open. The net earnings of the corporation are used solely for charitable and eleemosynary purposes, including the primary support of the San Diego County Junior Golf Association and for donations to other charities and golf-related activities in the San Diego community.

The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour.

The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.

In 2011, the three Tours collectively have tournaments in 29 states and in 12 countries and territories outside of the United States. PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories in 30 languages.

Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2010, tournaments on the three Tours generated $120 million for local charitable organizations, bringing the TOUR's all-time total of charitable contributions to more than $1.6 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

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