SOURCE: Farrell's eXtreme Bodyshaping

Farrell's eXtreme Bodyshaping

March 09, 2011 12:21 ET

Farrell's eXtreme Bodyshaping Announces Statewide Partnership Status With Special Olympics Iowa

Now Until March 26, Farrell's Iowa Locations Will Donate $10 to Special Olympics Iowa for Every New Student Enrolling in Its 10-Week Course

DES MOINES, IA--(Marketwire - March 9, 2011) - Farrell's eXtreme Bodyshaping (FXB), a popular and rapidly expanding fitness franchise developed in the heart of the Midwest, announced today that it is a new Statewide Partner with Special Olympics Iowa (SOIA) for its financial support to the organization.

SOIA provides year-round sports training and athletic competition in a variety of Olympic-type sports for individuals with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community. New students enrolling in Farrell's next 10-week course, which begins on March 26, will automatically have $10 of their membership cost go towards SOIA. Farrell's anticipates that the fundraising will generate in the vicinity of nearly $30,000 for SOIA.

"It's very gratifying to support such a worthy and honorable cause such as Special Olympic Iowa that is doing such a tremendous job at training and supporting Iowa's athletes with intellectual disabilities," said Lance Farrell, founder and CEO of Farrell's eXtreme Bodyshaping. "At Farrell's we work on helping improve people's mind, body and spirit, which is why we feel our organization's mission is so closely aligned with the principles of Special Olympics Iowa."

FXB is a results-based fitness program for participants of any age, life style, sex or athletic ability. Since the first Farrell's was opened, over 30,000 lives have been transformed. Farrell's is working with people on the front lines combating obesity and teaching students to develop healthy lifestyle habits. In just 45 minutes a day, six days a week, for 10 consecutive weeks, Farrell's participants make real changes in their fitness and overall health. The Farrell's 10-Week Challenge gives participants the opportunity to compete for a $1,000 prize, awarded to the most transformed student at each location at the end of every 10-Week session and then a $10,000 prize awarded to the student who makes the most significant transformation over one year.

"Special Olympics Iowa is pleased to announce the new Statewide Partnership with Farrell's eXtreme Bodyshaping," said SOIA President and CEO Mark A. Reed. "This is a great example of a partnership that shares common goals when it comes to physical fitness and healthy lifestyle choices for our athletes. We look forward to working with the Farrell's team."

The Farrell's program includes four essential elements:
Kickboxing -- a taekwondo-based workout that combines rhythmic martial arts, including dynamic kicking, punching, and bag training to push bodies to their cardiovascular limits.
Resistance Training -- an intense anaerobic bands workout that builds lean muscle as well as lifting weights with a much lower risk of injury
Nutrition -- a well-balanced, common sense nutritional plan that educates students on eating habits that help optimize their exercise efforts. Students learn how to make better choices at the grocery store and at restaurants so they can change their bodies without missing out on their favorite foods.
Support -- New members are provided the encouragement and support of handpicked students. Each with their own weight-loss stories, these trained instructors and experienced FXB participants know the process first-hand and can provide the support and encouragement needed to accomplish any personal goal.

Special Olympics Iowa has been serving children and adults with intellectual disabilities since 1968, and athletes range in age from 2 years old to 80+. The statewide nonprofit organization currently serves nearly 11,000 athletes (in all 99 counties) with intellectual disabilities, participants and Unified Sports Partners. Training and competition are offered in 22 Olympic-type sports throughout the year. Examples of SOIA sports include: basketball, cheerleading, soccer, snowshoeing, cycling, track and field, swimming, equestrian, power lifting, ice skating, bowling, softball, downhill skiing and volleyball.

To see what others are saying about Farrell's eXtreme Bodyshaping, visit http://www.extremebodyshaping.com/news.cfm or on YouTube: http://www.youtube.com/extremebodyshaping.

About Farrell's eXtreme Bodyshaping
For more information about the Farrell's 10-Week Challenge and to find a location near you, visit www.extremebodyshaping.com. Find Farrell's on Facebook, www.facebook.com/extremebodyshaping and on Twitter at FarrellsXB.

For more information about Special Olympics Iowa, please visit www.soiowa.org or call 515-986-5520.