December 21, 2006 12:58 ET

Fashion Frustrations Turned Into Big Business for Plus-Size Designer, Jessica Svoboda

New Distribution and a Soon-to-Release Collection Position SVOBODA for 2007 Growth

SANTA ANA, CA -- (MARKET WIRE) -- December 21, 2006 -- SVOBODA launched onto the fashion scene in 2004 with the introduction of fun, flirty, full-figured styles that eradicated dressing doldrums from closets nationwide. Three years and four successful collections later, SVOBODA is poised for continued industry growth with the upcoming launch of the Spring 2007 Collection and anticipated distribution at major department stores worldwide, including Nordstrom, Saks, Neiman Marcus and Selfridges.

Committed to her vision of creating clothing that allows any woman -- regardless of size -- to wear fashions that fit, flatter and express her individual sense of style, company Founder and Owner Jessica Svoboda is happy to announce her hard work is finally beginning to pay off. "I started SVOBODA because I am a fashionable plus-size woman and I want fashionable clothes. I was tired of sloppy, ill-fitting clothing and baggy jeans," explains Svoboda. "Jumping into the fashion industry was tough; it was the equivalent of suiting up and playing the World Series, having only ever been a spectator of baseball. We spent the first two years learning, but have gained our footing and established a solid foundation on which to build. We have a loyal consumer following, have found complementary wholesale clients, made smart manufacturing choices, and will begin a national consumer marketing program in 2007. We're looking forward to an even more successful year of breathing fresh style into a once stale industry."

In 2004 Jessica Svoboda started her company with the funds on a credit card, no office space and no staff. Today the company has surpassed initial financial objectives -- and is expected to nearly triple its annual revenue in 2007. As the popularity and demand for stylish full-figured clothing grows, SVOBODA will replace drab jeans and unflattering dresses with an expanding lifestyle brand, which will include a white label denim line, lingerie and swim wear. In addition to expanding the line, the company is currently exploring new production and distribution channels to further growth in upcoming years.

Looking forward to the release of the Spring 2007 Collection in early February, Jessica Svoboda and her growing staff, currently at six full-time employees, anticipate this to be a very important year for the company and the industry as a whole. "It is so rewarding to see respected, national fashion and women's magazines accepting beautiful women for who they are, and including fuller figures in their fashion shoots, clothing round-ups and shopping sections," states Svoboda. "SVOBODA is proof that the demand for fashionable finds extends well beyond a size 'double zero.' Real women with real bodies need jeans and tops and dresses that flatter their curves and accentuate their femininity, and that is exactly what I will continue to provide."


SVOBODA is an Orange County-based boutique clothing design company that delivers flattering style and chic taste to the discerning, full-figured fashionista. Crafted exclusively for women size 10 and above, SVOBODA complements curves and underscores an individual's personality with smart detailing, easy comfort and sophisticated yet fun styling. SVOBODA was founded in 2004 by Jessica Svoboda to combat the lack of stylish, full-figured clothing and change the face of fashion. SVOBODA Collections are carried in select department stores and clothing retailers nationwide, and are available online at

Contact Information

  • Media Contact:
    Alexis Hoyt
    Duo PR for SVOBODA
    Email Contact