FASHION Magazine

FASHION Magazine

March 27, 2009 14:16 ET

FASHION Magazine Makes History

First ever Canadian fashion and beauty magazine to break two million readers

TORONTO, ONTARIO--(Marketwire - March 27, 2009) - FASHION Magazine makes publishing history as the first Canadian fashion and beauty title to reach two million readers, according to the latest Print Measurement Bureau (PMB) findings. The magazine jumped seven per cent this period, positioning it as the clear leader in its category with 2,028,000 readers. The publication has attracted thousands of new readers, solidifying its position as Canada's number one fashion and beauty magazine.

Ceri Marsh, Editor-in-Chief, FASHION Magazine, is delighted by the news. "For years we've built steady momentum by doing what we do best. And that is bringing the world of fashion home to Canadian women."

Lilia Lozinski, Senior Vice-President, St. Joseph Media agrees. "In today's uncertain and competitive marketplace, it's fabulous to have such an accomplishment to celebrate. This accolade confirms what our readers, advertisers and team at St. Joseph Media have known since we started more than 30 years ago: that FASHION is the true voice of the industry here in Canada."

Additional 2009 Print Measurement Bureau Highlights

- FASHION Magazine's readership of English women 18+ increases 9.1 per cent from last year, making it the number one fashion and beauty magazine in Canada

- Among fashion and beauty titles, FASHION Magazine enjoys the largest increase in average issue readership compared to 2008 (up 7.2%)

- FASHION Magazine's dominance in Canada's major cities is stronger than ever, with a 13.1 per cent increase among women 18-49 in Vancouver, Edmonton, Calgary, Toronto, Ottawa and Montreal, with particular growth in Calgary (up 70.2%) and Vancouver (up 7.3%)

About FASHION Magazine

Bringing the world of fashion home to its style-conscious readers, FASHION Magazine looks at international trends, up-to-the-minute reports on what's in Canadian stores now, and expert takes on the worlds of fashion, beauty and style. With more than two million readers, FASHION is Canada's #1 fashion and beauty magazine (Source: PMB 2009).

About St. Joseph Media

St. Joseph Media publishes FASHION Magazine, Toronto Life, Weddingbells, Mariage Quebec, WHERE Canada magazines, Canadian Family, Quill & Quire and Ottawa Magazine. St. Joseph Media is a division of St. Joseph Communications, Canada's largest privately owned communications company, with four distinct business platforms: content, print, documents and media.

Contact Information

  • For more information, or to arrange an interview with
    Ceri Marsh or Lilia Lozinski, please contact:
    FASHION Magazine
    Karen Cleveland, Marketing and Communications Manager
    (416) 364-3333 ext. 3046