SOURCE: Deep Focus

Deep Focus

April 19, 2016 11:00 ET

Fashion Powerhouse Misha Nonoo Appoints Deep Focus Creative Agency of Record

NEW YORK, NY--(Marketwired - April 19, 2016) -  Women's ready-to-wear line Misha Nonoo today announced the appointment of Engine's Deep Focus as creative agency of record (AOR). The global digitally-led creative agency will be responsible for managing creative, strategy and digital, working alongside Misha Nonoo's other agency partners. Led by Deep Focus President Kara O'Neill, the business will be handled out of Deep Focus' New York office.

"Misha Nonoo is changing the way women dress for life and work, and we're constantly inspired by the pieces she creates," said O'Neill. "Together, our plan is to create a clothing brand that breaks all of the rules and uses technology to build the storefront of the future."

The appointment of Deep Focus as creative AOR supports Misha Nonoo's goal to create a simpler, innovative system for how women buy and dress. The agency's first work for the brand is anticipated to launch in September during New York Fashion Week where the brand will unveil how it's helping women create their own unique, bold stories.

"My mission is to create a wardrobe for women that makes life easier and empowers them to be bold pioneers," said Misha Nonoo, Founder and Creative Director of Misha Nonoo. "Deep Focus is passionate about how digital technology can impact the future of fashion, and together we are aiming to create a movement that ignites a culture of style freedom for women."

Committed to creating beautiful clothing for women that transitions from day to play, Misha Nonoo brings together opposing forces of morning to night, work to play, and tailored to feminine. The fashion line's award-winning designs and innovative digital concepts are celebrated by women, who embrace their femininity whilst pursing their goals.

About Misha Nonoo

Born in Bahrain and raised in London by an Iraqi father and English mother, Misha Nonoo's multicultural upbringing exposed her to a diverse collection of references. In Fall 2011, Misha debuted her womenswear collection during New York Fashion Week. Her work showcased a unique outlook for the modern multifaceted woman - progressive yet classic silhouettes, that address work and play in a new, authentic way. In 2012, Misha was awarded the Fashion Group International's Rising Star award for Women's Ready to Wear. She was a finalist for the esteemed 2013 CFDA/Vogue Fashion Fund, International Woolmark Prize and in 2015, Misha Nonoo was named one "Forbes' "30 under 30" in the Art & Style category and Crain's New York Business "40 under 40." Most recently, Misha Nonoo received attention for pioneering the fashion industry's first "insta-show" presenting her Spring/Summer 2016 collection exclusively on Instagram during New York Fashion. The project set a new bar in the industry and later won the "Fashion Futures" award for best "Beyond the Runway" experience.

About Deep Focus

Deep Focus is an award-winning, digitally-led creative agency founded in 2002 by Ian Schafer. Headquartered in New York City, the 500-person agency has a global footprint with offices in Los Angeles, San Francisco, London, Shanghai, and Hong Kong. Providing best-in-class services, Deep Focus proudly builds culturally connected brands with an array of leading clients including Frito-Lay, Nestlé, Purina, Alibaba, Microsoft, Samsung and Ubisoft. Deep Focus is part of Engine, a mid-sized global marketing services network comprised of specialist communications agencies that transform brands through a collaborative culture and business approach. For more information, visit or @deepfocus.

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