SOURCE: Mushroom Networks

Mushroom Networks

December 21, 2010 11:03 ET

Fashion Retailer Adopts Mushroom Networks' Broadband Bonding™ Technology for Large Expansion

ModCloth Turns to Novel Solution for Inexpensive High-Speed Internet Access

SAN DIEGO, CA--(Marketwire - December 21, 2010) - Mushroom Networks, Inc., innovators of Broadband Bonding technology, announced today that TRUFFLE, the company's flagship product along with their Broadband Bonding Service, has been implemented by ModCloth, a rapidly growing fashion retailer. The deployment solved a major operations issue by providing inexpensive high speed Internet and VPN services to three new offices that were not yet wired for DS3, MPLS or other means of high-speed Internet.

ModCloth has steadily grown into an online retailing sensation largely because of its distinctive business model of interacting intimately with shoppers via social media, allowing them to voice opinions and vote on upcoming inventory lines. The company depends greatly on reliable high-speed Internet both to power its storefront and corresponding offices. In the last year, ModCloth's growth warranted the opening of three new offices and relocation of many employees. This move relied greatly on the coordination of Internet service in a manner that would not affect daily operations. However, it would take up to three months for business-class broadband services to be installed. 

Because waiting three months for Internet was not an option, ModCloth opted to implement Mushroom Networks' TRUFFLE to combine six inexpensive DSL lines into a single dedicated high-speed connection. In addition, ModCloth incorporated Mushroom's Broadband Bonding Service, an optional monthly subscription service for uplink bonding (providing high-speed in the upstream direction) and reliability for any type of Internet traffic including virtual private network (VPN) and voice over IP (VoIP). By pairing TRUFFLE with the Broadband Bonding Service, ModCloth was able to achieve the necessary bandwidth requirements while attaining near 100 percent reliability between all of its offices.

"Mushroom's TRUFFLE is literally a network in a box and as easy to set up as a home router. Once the DSL lines were installed, we had our offices running in about 15 minutes," said ModCloth's Infrastructure Manager. "Expansion was a challenge because our business relies so heavily on broadband yet our buildings weren't equipped when we needed it. Mushroom however allowed us to quickly get our offices online using inexpensive DSL service in place of T-1, delivering equivalent speed with monthly cost savings of over 70 percent."

Mushroom Networks' line of Broadband Bonding products easily installs between the broadband modems and the local network at the customer's premises without requiring any configuration changes to the existing network or coordination with the ISPs. The device bonds as many as six high-speed Internet connections of any type, wired or wireless, from multiple service providers into a single Internet connection. 

"Fast Internet with virtually zero downtime is what we offer companies in all industries," stated Dr. Cahit Akin, CEO of Mushroom Networks. "Our Broadband Bonding technology gave ModCloth an alternative to a long three month waiting period and got them online immediately. We mix any type of connection together providing massive amounts of bandwidth that's delivered according to the company's schedule." 

About ModCloth
ModCloth is a democratic fashion retailer. The company interacts with customers via social network sites, requests feedback through their ModLife Blog and product reviews, and asks customers to vote on potential inventory with their "Be the Buyer" program. Supplying customers with the opportunities to have their voice heard is what keeps the company fresh, relevant, and growing by leaps and bounds.

About Mushroom Networks
 
Mushroom Networks, Inc., is a privately held company based in San Diego, CA, providing patent pending Broadband Bonding solutions to a range of Internet connection applications. The company's flagship product line bonds dissimilar broadband access technologies forming a single highly reliable broadband pipe that can easily scale based on needs. Mushroom Networks recently was elected as one of the emerging vendors of 2010 by CRN, was a finalist for the coveted XCHANGE Tech Innovators Xcellence Award, 2007 CONNECT® "Most Innovative New Product" award, 2008 CONNECT® "Most Innovative New Product" award, Network World's "top technology trend of 2008" award, and nominated for the best investment opportunity within the fixed telecom sector by Telecom Council of Silicon Valley. For more information, please visit http://www.mushroomnetworks.com or call 858-452-1031.

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