SOURCE: Wellstone Filter Sciences, Inc. DBA Auri, Inc.

April 04, 2011 08:30 ET

Fashion's Leading Trend Source The Doneger Group/Directives West Selects Auri as Featured Footwear Brand

The Stylish Southern California Fashion Lab Presents the Evolution of Fashionable Footwear

LAGUNA BEACH, CA--(Marketwire - April 4, 2011) - Auri Footwear, Inc., the wholly owned operating subsidiary of Wellstone Filter Sciences, Inc. (name change to AURI, INC. pending) (OTCBB: WFSN) is pleased to announce The Doneger Group and its West Coast division, Directives West, have selected Auri products to showcase to industry leaders in retail and fashion merchandising nationwide. Key styles from both Auri men's and women's spring and fall 2011 collections will be featured in upcoming runway presentations.

The Doneger Group and its premier network of market and trend forecasting experts often dictate the future of fashion and trends. The Doneger Group/Directives West hosts numerous runway presentations each season attended by key industry players including major men's department stores buyers, executives and trendsetters. In addition to the upcoming presentations, Auri was one of two exclusive footwear brands featured in The Doneger Group/Directives West men's fall 2011 runway presentation at WWD MAGIC last month in Las Vegas, Nevada, produced in conjunction with James Campbell Productions.

"Auri Footwear is beautiful, tasteful and modern. The styles are sophisticated and stylish yet relatable; a true modern classic which, to me, is the best thing to be when it comes to style," says James Campbell of James Campbell Productions, producer of the recent Fall 2011 First L.A. Show. "Every time I use Auri's shoes in a show, at least one model comments on how comfortable they are."

"Being selected by style and trend experts at The Doneger Group and Directives West validates our design teams' level of effort and style," stated Auri CEO, Ori Rosenbaum. "Auri stands apart from the usual players within the fashion footwear world because we present this level of style with the added benefit of luxury. Our handcrafted leather products actually feel as good as they look. We've raised the bar and are changing people's perception of what luxury footwear really means."

Founded in 2007 and headquartered in Laguna Beach, California, Auri's footwear collections range from casual to dress and fashion footwear for both men and women. The products are crafted with Italian leathers, with hand-burnished finished and hand-stitched details. The company's innovative design philosophy and solid business fundamentals earned Auri the #8 spot on Forbes Magazine's 2009 "America's Most Promising Companies" list and was the only footwear, fashion or apparel brand to make the list.

Auri recently released its first brand movie -- a three-minute tongue in cheek presentation showcasing the revolutionary marriage of form and function within the world of women's fashion footwear. The video can be viewed on the Auri YouTube channel (

About Auri
Auri designs and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials. Crafted with Italian leathers and hand-burnished finishes, the products incorporate a seamless fusion of next level technologies including active suspension systems, compression control and anti-fatigue, removable foot beds, Outlast® temperature regulating linings, Liquicell® ultra-thin liquid-filled interface technology, and encapsulated gel technologies. Auri took the brand public last month through a reverse merger and is now traded on the OTCBB under the WFSN.OB symbol.

About The Doneger Group
Founded in 1946, The Doneger Group is the fashion industry's leading source of global trend intelligence, focused merchandising direction, expert analysis of the retail business and comprehensive market information. Our goal is to pioneer our clients forward in an increasingly competitive, consumer-oriented world with a company-wide culture of innovation, creativity, and a deep level of trust and personal engagement in our client relationships. We look forward to continuing to provide our clients with enhanced offerings, dynamic growth opportunities, and a passionate commitment to their business interests and to the industry at large.

Statements in this press release which are not purely historical, including statements regarding Wellstone Filter Sciences and Auri, Inc., intentions, hopes, beliefs, expectations, representations, projections, plans or predictions of the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks and uncertainties associated with the adoption and retail acceptance of the Auri brand, ability to open additional doors and the company's ability to raise future capital for growth. It is important to note that the company's actual results could differ materially from those in any such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks and uncertainties associated with the effect of changing economic conditions, trends in the products markets, variations in the company's cash flow, market acceptance risks and seasonality. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Wellstone Filter Sciences and Auri Inc. disclaim any obligation, and does not undertake to update or revise any forward-looking statements in this press release.

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