Kris Martin Racing Team

May 14, 2009 09:40 ET

Faster than the speed of sound…

Hearing impaired auto racer excels with the help of Phonak Hearing Systems

Attention: Assignment Editor, News Editor, Sports Editor, Tech/Telecomm Editor BURLINGTON, ONTARIO, MEDIA RELEASE--(Marketwire - May 14, 2009) - Kris Martin has been watching auto racing since he was three years old. He remembers watching his uncle at the race track and the feeling that it brought on.

"I knew immediately that it was what I wanted to do," says Kris.

Thinking it was a passing fad, Kris' parents told him that if he still wanted to race when he was 10 years old, he could. So, at age 10, Kris asked for, and received, a go-kart for Christmas.

Since then, Kris has had a string of successes. He quickly progressed from go-karts to Cup Lite to Formula 2000 and top five finishes quickly became a regular occurrence. Today, Kris still races at tracks across Canada and the United States. Each track brings a new challenge, which he willingly embraces.

However, Kris faces a challenge that most auto racers don't. He's been deaf since birth.

Many view this as being a hindrance as it's important for drivers to be in constant communication with their crew chief and spotter. However, Kris says it's improved his tactile senses and made him a better driver. And, with the help of Phonak Hearing Systems' FM hearing device - which connects to Kris' cochlear implant, he's able to keep in touch without missing a beat.

"Phonak's FM device has helped to keep my career on track," says Kris. "It's been a great experience so far and I'm looking forward to what's coming next."

Phonak's FM systems used to be used only as tools to help students hear in the classroom. Today, they've evolved and help those with hearing impairments use cell phones, mp3 players, portable DVD players, etc.

On Monday, May 25th, 2009, from 12PM to 4PM, Kris Martin will be at the Delaware Speedway near London, Ontario (1640 Gideon Drive, Delaware, Ontario) to test a new Phonak system.

Both Kris Martin and a representative from Phonak Hearing systems will be available to talk to media. IN: SPORTS, TECHNOLOGY, OTHER

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