SOURCE: Fastpoint Games

Fastpoint Games

November 22, 2010 18:40 ET

Fastpoint Games Announces Official Launch as Parent Company to RotoHog

New Entity Will Leverage RotoHog's Rich Heritage in Fantasy Sports and Expand Learnings Into Entertainment, Social Media, MMO, Politics and Regulated Gaming Markets

LOS ANGELES, CA--(Marketwire - November 22, 2010) - Fastpoint Games (www.fastpointgames.com), a developer of data-driven games for businesses in the fortune 500 set, today announced its official launch as the parent company of well-known fantasy sports developer, RotoHog. Under the Fastpoint Games banner, the company will apply RotoHog's deep understanding of how to create rapidly configurable games using structured data to drive consumer engagement to help brands in other markets like social media, entertainment, MMO, politics and regulated gaming, grow their audience, engage their users and monetize more effectively than ever before.

"The Company's goal is to attack new markets that haven't yet realized the potential value of utilizing live data-driven games to drive participation from their audience," said Kelly Perdew, CEO of Fastpoint Games. "The Companies we work with find tremendous value in our model and services."

For the past 14 months, the company has leveraged its proven technology platform to power games outside of the fantasy sports segment and successfully made traction in the entertainment and casual games space. We have partnered with social media platforms including hi5, Facebook and MySpace, and released 58 games for 16 clients across 21 sports and entertainment seasons for marquee clients including US Weekly, NASCAR, ABC, Los Angeles Times, Go Daddy.com and Sports Illustrated online, to name a few.

"We set out to develop a fun and engaging experience to bring our readers' interest in celebrity to gaming. Together with Fastpoint Games we developed our Celebrity Fantasy League, now entering its third season," said Romina Rosado, executive producer for Usmagazine.com. "Fastpoint Games is a great partner and made this a turnkey experience for us."

Fastpoint Games processes millions of bits of data each day and leverages a proprietary cloud-based platform that is inherently more flexible, scalable, and technologically savvy. The proven format allows products to integrate across multiple channels; every component is configurable, making it easy for clients to make changes based on real-time data and feedback from consumers. The company's experience in developing this type of game allows for a quick turnaround from concept to delivery, and enables marketers in virtually any industry to meet business goals quickly and effectively.

"During this year's World Cup, Fastpoint Games engaged a million active players on hi5 by launching their soccer game, World Futbol Challenge, on our platform," said Kevin Gliner, senior vice president of production at hi5. "Fastpoint Games provides quality, scalable content that our large audience base enjoys playing, and we look forward to bringing more of their games to the hi5 platform."

The casual games market is estimated to hit $2.25 billion a year with a projected growth of 20 percent annually. According to a recent Nielsen NetView study, Americans spend more time playing games online than interacting with e-mail, logging more than 407 million hours each month. 

Fastpoint Games is a privately held company and recently secured $3.9 million in Series C funding from VC fund Mission Ventures. Previous investors include DFJ Dragon, Allen & Co., and SCP Worldwide.

About Fastpoint Games

Fastpoint Games is a leading developer of live data-driven games for the fortune 500 brand set. The company's award-winning, highly scalable platform and games-as-a-service model enable marquee brands such as Us Weekly, Sports Illustrated, Los Angeles Times, Go Daddy and MySpace to provide their fans compelling games across their channels quickly and with minimal resources. Data-driven games invest users in client content and services by making that content central to the entertainment experience and applying motivating game mechanics to engage, reward and monetize their users. Fastpoint Games is privately held and based in Los Angeles, Calif. Investors include Allen & Co., Mission Ventures, DFJ Dragon and Sports Capital Partners Worldwide.

For more information about Fastpoint Games visit www.fastpointgames.com or follow us on Facebook http://www.facebook.com/pages/Fastpoint-Games/115877845140808 and Twitter @fastpointgames.

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