SOURCE: FASTSIGNS International, Inc.

August 15, 2005 10:00 ET

FASTSIGNS® News: Restaurants and Food Service Companies Use Signs and Graphics to Serve Up Success

CARROLLTON, TX -- (MARKET WIRE) -- August 15, 2005 -- From corporate cafeterias to school lunchrooms, from pizza parlors to elegant restaurants, food service companies and restaurants use signs and graphics to attract consumers, according to FASTSIGNS International, Inc., an international sign and graphics franchisor.

"Restaurants and food service vendors face great pressure to provide quality food amid budget constraints," said Drue Townsend, senior vice president of marketing for the company. "Public institutions, such as schools, courts and government agencies, are requiring vendors to trim costs and improve quality. Restaurants also face intensifying competition. For both a food service company and a restaurant, attractive and easy-to-read signs and graphics are a cost-effective way to promote specials and market to consumers."

Inside the restaurant or cafeteria, full color photos of food offerings posted on menu boards show consumers what's available. Large easel signs can explain the day's menu, while small table cards promote special or seasonal items such as fruit smoothies, desserts or holiday treats. Directional signs help guide customers to order or pick up food, obtain condiments, pay or find seating. Banners hung outside the facility can draw attention to special food offerings or events.

In the kitchen, signs can be posted to promote safety and hygiene, from a "danger" warning to instructions about the temperature at which to keep certain foods. "Safety and warning signs help maintain cleanliness and order in a busy commercial kitchen," said Townsend.

She suggested that both restaurants and food service companies think of signs and graphics as part of a well-planned marketing program. "Even when budgets are tight, signs and graphics that tie together in an attractive, cohesive package can help build customer loyalty and increase sales," she said.

Food industry professionals interested in signs and graphics can find a local FASTSIGNS® sign and graphics center by calling (800) FASTSIGNS or by visiting There are more than 465 independently owned and operated centers in the United States, Canada, the United Kingdom, Mexico, Brazil and Australia where centers operate under the SIGNWAVE® name.


CAPTION: Full color menu boards such as this help restaurants and food service companies attract consumers.

Contact Information

  • Contact:
    Margaret Smallwood
    Corporate Communications
    FASTSIGNS International, Inc.
    Email Contact