SOURCE: Fat Brain Toys

June 22, 2009 13:30 ET

Fat Brain Toys Announces Its Second Annual Specialty Toy Awards Program

Consumers Make the Choices on Top Toys

ELKHORN, NE--(Marketwire - June 22, 2009) - Fat Brain Toys, the leading online retailer of specialty toys, announced today that it will host its second annual Fat Brain Toy awards this October. The awards given by Fat Brain Toys recognize the best-of-the-best in specialty toys & games. A Fat Brain Toy Award recognizes toy manufacturers who have heeded the call to produce quality toys, games, and gifts for children.

Unlike other toy award programs, Fat Brain Toy award-winners are chosen by visitors of the site, who truly give unbiased, end-user opinions. Consumers can begin casting their votes for their favorite toys starting in October and continuing through election day, November 3rd, 2009.

Consumers can vote by going to http://www.fatbraintoys.com/awards and simply clicking on the items of their choice in 28 unique categories.

"The program was such a huge success in its first year, that we are thrilled to be able to do it again on an even bigger scale," said Mark Carson, co-founder of Fat Brain Toys. "It was gratifying to see so many of the winners from last year showcasing their Fat Brain Toy awards at the Toy Fair in New York this year. We are very proud of this program, because it gives the consumer a voice in deciding what toys are really the best."

About Fat Brain Toys:

Begun as a literal garage startup in 2002, husband and wife team Mark & Karen Carson have grown their company into one of the largest independent retailers of specialty toys in the country. Twice recognized as one of the fastest growing e-retailers by Internet Retailer magazine, Fat Brain Toys credits their rapid growth to offering quality toys coupled with truly remarkable customer service. Fat Brain Toys is "a smarter way to play"! Visit www.FatBrainToys.com for more information.

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