SOURCE: fatfoogoo


August 11, 2009 08:00 ET

fatfoogoo Powers E3 Award-Winning Title, "League of Legends"

fatfoogoo Provides Complete Global e-Commerce Solution to Riot Games' Highly Anticipated Title

SAN FRANCISCO, CA--(Marketwire - August 11, 2009) - fatfoogoo, the leading provider of in-game and online commerce ecosystems, today announced it would provide a complete e-commerce solution to Riot Games' upcoming title "League of Legends," available Fall 2009. E3 2009 Game Critics Award nominee and winner of best strategy game, "League of Legends" is a multiplayer online battle arena title that will be one of the first large scale, western developed, core games designed from the start to be available to players for free.

The large-scale and attentive support from fatfoogoo will include all facets of e-commerce related features such as: management of two stores -- one online within the community site and one in-game, inventory management -- storing all items, as well as taking care of pricing, promotions, rebates and vouchers at anytime. Payment processing includes working with all major credit card providers, handling branded pre-paid cards and e-wallet management for dual currencies -- Influence Points and Riot Points.

"We're excited that Riot Games is maximizing fatfoogoo's online, in-game and complete e-commerce capabilities on a global level," said Martin Herdina, co-founder and CEO, fatfoogoo. "Our software solution will provide Riot Games the highest quality in virtual goods technology available today with a quick and seamless implementation for the millions of players eagerly anticipating the launch."

The game will be balanced and competitive for all players. In "League of Legends," a player takes on the role of a Summoner, a gifted spell caster gaining Influence and Riot Points. While Influence Points will be earned simply by playing the game and used to unlock content to enhance the character's power, only Riot Points will be available for purchase with real money. Players who spend money on Riot Points will enjoy additional conveniences and rare customization options.

This system of currencies and virtual goods will be powered exclusively by fatfoogoo's customizable monetization solution. Offering a comprehensive and global e-commerce solution as well as back-end support for "League of Legends," fatfoogoo is a natural choice for Riot Games.

"We set out to create 'League of Legends' as an extremely high quality title and chose fatfoogoo for its complete and powerful e-commerce solutions," said Brandon Beck, co-founder and CEO, Riot Games. "fatfoogoo's monetization software solution fits perfectly with our offering, enabling us to focus on delivering a fun and competitive strategy game to players in an extremely accessible way."

Companies like Riot Games seek like-minded partners such as fatfoogoo when it comes to paving the way for today's game while keeping an eye out for the future. With a big budget, high quality gameplay and free-to-play accessibility, Riot Games has designed a system that empowers the player with choices that deepen the level of the strategic thinking in the game. In addition to the highly anticipated U.S. launch supported by fatfoogoo, "League of Legends" will be available in Europe, Fall 2009 and in China, early 2010.

About fatfoogoo

fatfoogoo is the leading in-game commerce ecosystem for monetizing online games, social networks and virtual worlds. fatfoogoo's solutions allow both publisher-to-publisher and player-to-player financial interaction, as well as traditional user and subscription management. Publishers can choose white label turnkey solutions or individually configured modules. Founded in 2006 by telecommunications veterans, Daniel Petri and Martin Herdina, fatfoogoo is headquartered in Austria and also has offices in the US and the UK. For more information, please visit

About Riot Games

Riot Games, Inc. ( is an independent Los Angeles-based video game development company, funded privately and through leading venture capital firms Benchmark and Firstmark. The studio was established in 2006 to develop innovative online next-generation titles for consoles and the PC. Comprised of industry veterans with a shared passion for creating fun, innovative gameplay, the company is currently developing "League of Legends," which combines the best elements of the action role-playing and real-time strategy genres into a uniquely replayable and competitive multiplayer experience.

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