October 22, 2012 08:00 ET

FatStax Receives Enterprise App Award From UBM Channel's CRN

Inaugural Award Recognizes the Top IT Mobile Applications for Business

SAN DIEGO, CA--(Marketwire - Oct 22, 2012) - Red Funnel Consulting, creators of the FatStax iPad Sales app, announced today that it has received a 2012 Enterprise App Award from CRN for their sales application. Also known as "The Appys," CRN's inaugural Enterprise App Awards were presented to the top mobile apps for business, recognizing outstanding achievement in driving enterprise IT into the palms of the market. FatStax was one of only three companies to be honored out of more than 50 nominees.

"As more channel executives turn to tablet PCs and other mobile devices as their primary work machines, demand for information around mobile business continues to build," said Kelley Damore, Vice President and Editorial Director for UBM Channel. "At CRN, our solution provider readership is constantly on the lookout for the highest rated enterprise apps in the industry. That's why we created this award, to provide our audience with a short list of the most beneficial mobile applications in the channel. We congratulate this year's winners on their success, and applaud them for developing cutting-edge products to meet the ever-growing need for creative, functional mobile solutions in the channel."

The FatStax for iPad sales app is being recognized for its ability to deliver value and solve business problems by leveraging a mobile platform. FatStax is a branded and customizable sales app that enables companies to drive iPad deployment into their sales teams with an immediate return on investment. In use by Enterprise sales teams in 52 countries, the FatStax app enables rapid deployment of sales catalogs and resources (PDFs and videos) from a single web-based Content Management System. FatStax is Enterprise ready off-the-shelf with plugins to legacy software systems like Salesforce and Microsoft Dynamics allowing deployment in 1/10 the time to develop a custom app.

"We are honored to be recognized by UBM Channel's CRN for the FatStax for iPad. When we started building FatStax, we wanted to create an application that would improve the sales process at enterprise companies by decreasing administrative work," says Rusty Bishop, president and co-founder of Red Funnel Consulting. "The end result is an app that automatically updates CRM software and provides sales members with marketing collateral needed to close a sale."

CRN received more than 50 entrants from all areas of enterprise mobility, and selected winners based on their ability fully maximize new mobile platforms, show new methods of delivering value, and overall innovation.

Expanded coverage of the 2012 Enterprise App Awards will be featured in the October issue of CRN Magazine and online at, both scheduled to be published on October 22, 2012. To receive a 30 day, risk free trial of the FatStax iPad Sales app, please contact our sales team at

About Red Funnel Consulting and FatStax: (
In 2010, Red Funnel Consulting, LLC developed FatStax as a mobile-friendly replacement for "fat stacks" of printed product catalogs. Today, small, medium and enterprise-level companies use FatStax ( to mobilize product information and empower sales teams, selling partners, and distributors who want to more effectively use the iPad or other Web-enabled mobile devices during sales encounters. FatStax was voted "most liked" app at the 2011 CTIA Disruptathon Mobile Enterprise event and has helped improve sales for a variety of industries, including life sciences, technology, manufacturing, and more.

About UBM Channel: (
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at

UBM plc (
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to

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