SOURCE: Urbanalien Corporation

June 12, 2006 09:02 ET

Favored Beef to Receive the Five Star Diamond Award for Excellence

American Academy of Hospitality Sciences Awards FAVORED its Prestigious Award

LAS VEGAS, NV -- (MARKET WIRE) -- June 12, 2006 -- Favored, Inc (Formerly Urbanalien Corp.) (PINKSHEETS: UBAL) announced today Innovative Agriculturall Concepts, LLC has been chosen by the American Academy of Hospitality Sciences (AAHS) as the recipient of the Five Star Diamond Award for Excellence. The award will be presented Tuesday, June 13, 2006 in New York City by the Academy and their Trustees. The AAHS recognized FAVORED® BEEF; a registration of IAC; for its high quality, superb taste, and natural tenderness for the Academy's Food segment.

"It is an honor to be endorsed by the Academy," said CEO Dr. Claude Page. "The Five Star Diamond Award is coveted and respected throughout the world. We are very pleased that our products have met and exceeded their high standards and stringent criteria." The AAHS is world-renowned for awarding excellence in the global travel and luxury services sector. Each year the Academy bestows awards exclusively on five star establishments that are deemed to be the pinnacle of quality.

"I am fan of Favored Beef," proclaimed Mr. Joseph Cinque, President and CEO of the American Academy of Hospitality Sciences. After experiencing the superior quality of the Favored® Beef product recently at one of New York's Finest Dining establishments; David Burke & Donatellas "I was truly impressed."

About Innovative Agricultural Concepts, LLC

Innovative Agricultural Concepts is a limited liability company formed under the laws of the state of Indiana, USA, having its head office at 7805 W. 900 N, West Lafayette, Indiana 47906. IAC was established in 2002 to market differentiated meat and grain products to niche markets, and has developed the FAVORED® system to brand its products in the marketplace. The FAVORED® system delivers wholesome, flavorful foods, managed with the assurance of being completely traceable from seed to plate. This system focuses on the traits that consumers desire, those being flavor, texture, marbling and products free from added growth hormones and antibiotics.

Based on its audited financial statements, IAC recorded gross revenues of approximately US$7.2 million and US$1.3 million in each of 2005 and 2004, respectively. For more information on Innovative Agricultural Concepts, LLC, visit www.favoredgrain.com as well as an informational video on products and services at www.favored.tv.

About the American Academy of Hospitality Sciences

The American Academy of Hospitality Sciences (www.stardiamondaward.com) is the only international award program which honors establishments with its most prestigious symbol of excellence, "The International Star Diamond Award." Only those establishments of five star quality are considered. The governing Board of Trustees oversees the decision to recognize establishments and organizations worldwide for their outstanding commitment to hospitality within their category and classification. The Academy was formed in 1989 as an off-spring of a restaurant-rating bureau, founded in 1949. Some of the leading hospitality establishments and products that have been decorated by the Five Star Diamond Award, notably are, Trump International Polo Club, American Airlines, Blue Hawaiian Helicopters, Silver Sea, Trump International Golf Club, Lufthansa, Trump National Golf Club, and now Favored® Beef.

About Favored, Inc. (Formerly Urbanalien Corporation)

Favored, Inc. was a development stage company seeking to complete an asset acquisition, merger, exchange of capital stock, or other business combination with a domestic or foreign business. Last week Favored, Inc. announced that it has finalized the terms of a merger with Innovative Agricultural Concepts, LLC and is in the process of obtaining a symbol change to better reflect the new name of the Corporation; Favored, Inc.

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about UBAL. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of UBAL's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: the failure of the merger to be completed; changing interpretations of generally accepted accounting principles; continued compliance with government regulations; legislation or regulatory environments, requirements or changes adversely affecting the businesses in which IAC engaged; demand for the products and services that IAC provides; general economic conditions; geopolitical events; and regulatory changes, as well as other relevant risks detailed in UBAL's filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. UBAL assumes no obligation to update the information contained in this press release.

Contact Information

  • Contact:
    Aldo Rotondi
    888-527-1193