NEW YORK, NY--(Marketwired - May 15, 2014) - FBC Holding, Inc. (PINKSHEETS: FBCD) ("FBC" or the "Company") an international product development company primarily focused on license/creation management and product sales/distribution through DRTV, announced that the Company has entered into negotiations with toy designer and manufacturer, HandTrux, LLC., exploring a potential partnership to produce, market and sell the popular and versatile toy line, HandTrux (http://www.handtruxtoys.com/).
HandTrux toys, the brainchild of inventor and former professional heavy equipment operator, Ernest Autumn Van Den Heuvel, is a line of unique sandbox-sized machines that look and work like big industrial machinery, allowing the user to physically transform into a digging machine. The line, comprised of the Backhoe, Dump Truck and Bulldozer, have created a national buzz amongst everyone from parents watching their children play at the beach to The Weather Channel's "Prospectors" (Reality TV show) dig through dirt and rock, mining for valuable minerals.
"What particularly caught our interest with HandTrux was an episode of 'Prospectors' where this children's toy was used for mining," stated Mr. Frank Russo, Chief Executive Officer of FBC Holding, Inc. "When we looked further into the product for our agriculture division, it was much to our surprise to discover that the HandTrux was actually a popularly growing children's toy. We just had to jump at the opportunity to bring this product to FBC Interactive's DRTV market."
FBC Holding has identified an opportunity to assist HandTrux, LLC, with growing its business while increasing the marketability and overall sales of the HandTrux line of toys. With the success of the Backhoe sales and current purchase orders, HandTrux, LLC has secured manufacturing and distribution deals and has a number of other opportunities becoming available. However, FBC management indicates that while the DRTV toy category is the targeted agenda for the joint relationship, executives at both companies have determined overall sales and marketability would be enhanced through developing a partnership relationship where the DRTV model could be leveraged.
Mr. Russo concluded, "As I have previously mentioned, we are keenly focused on toys that are simple, novel, inexpensive to make, and have a proven sales history. The HandTrux toy line represents all of this and fits perfectly within our DRTV model. HandTrux, LLC offers FBC much more than just a single toy product. That is what we are aggressively exploring; how FBC can best leverage the inventive and creative mind of Van Den Heuvel -- beginning with HandTrux -- to expand and grow our toy division quickly, efficiently, and profitably."
Management indicates that the two companies have had a series of conversations and seem to be quickly moving toward an amicable arrangement.
About HandTrux, LLC.
HandTrux, LLC. is an American Toy Company, a Division of EVERGREENRIVER Entertainment (EGR). We are dedicated to offering refreshing, unique, creative and imaginative BRANDED toys, entertainment products and media content. We are now releasing our first product, the HANDTRUX® Backhoe model, soon to be followed by the HT® Dumptruck and the HT® Bulldozer models. These unique sandbox sized dirt machines look and work just like the Big Iron. With the patented Handraulic power-grip® hidden inside each machine, kids can really do precision digging and excavate sand, loose dirt, mud, and snow for hours of unstructured imaginative playtime.
About FBC Holding, Inc.
FBC Holdings develops and markets innovative products using a 'new proprietary' technology whereby buttons, switches, wires and other electrical components can be printed on nearly any media. Management is experienced in Direct to Consumer Marketing (design, manufacture and market creative products leveraging cutting edge technology). FBC's market is diverse, covering consumer products, health care related products, and, toy and entertainment products.
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