Financial Consumer Agency of Canada

Financial Consumer Agency of Canada

June 07, 2007 12:43 ET

FCAC's Revamped Web Site Puts Financial Information at Your Fingertips

OTTAWA, ONTARIO--(Marketwire - June 7, 2007) - The Financial Consumer Agency of Canada (FCAC) has improved its Web site - - to make it easier for Canadians to find essential information about financial products and services.

"Since the creation of the Agency five years ago, our collection of educational materials, publications and interactive tools has grown tremendously. With new information being added to our Web site on a regular basis, we had to re-think how we could better organize our material to make it easier for consumers to quickly find what they need," said FCAC's Acting Commissioner Jim Callon.

FCAC's revamped Web site features a cleaner, simpler look - with graphic elements that make it easier for visitors to navigate. Separate entry points for key audiences - consumers, the financial industry and the media - are designed to help visitors quickly find information that is relevant to their needs.

All of FCAC's on-line resources on a particular financial product or service are now located in one place. Consumers can click on the category that interests them - such as bank accounts, credit cards or mortgages - and instantly gain access to a wealth of relevant, up-to-date information.

On each topic, consumers can learn more with the help of interactive tools, quizzes, publications, frequently asked questions, information on consumers' rights and responsibilities, and other related resources.

"We also have a whole new section, called Your Rights and Responsibilities, that draws together _ in a single location _ important information about the laws, voluntary codes of conduct and public commitments that help protect Canadians in their dealings with financial institutions," added Callon.

In addition to these changes, a "breadcrumb trail" located at top of each page will make it easier for consumers to navigate through the site, since they will now be able to "track" the path they've taken during their visit.

Since the creation of the Agency in 2001, the popularity of FCAC's Web site has grown by leaps and bounds, with a steady increase each year. The Web site now averages 4,000 visitors a day.

Consumers can also visit - FCAC's new consumer portal - introduced in March 2007. It provides a quick link to the Agency's interactive Credit Cards and You and Cost of Banking Guide, as well as to several other useful tools and publications.

FCAC ensures compliance with the consumer protection laws and monitors codes of conduct and public commitments that apply to banks and federally incorporated trust, loan and insurance companies. FCAC also provides consumers with accurate, objective information about financial products and services, and informs Canadians of their rights and responsibilities when dealing with federally regulated financial institutions.

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