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October 08, 2010 01:00 ET

Fearne Cotton and Denise Van Outen Support Breast Cancer Care With Very.co.uk

LONDON, UNITED KINGDOM--(Marketwire - Oct. 8, 2010) -

Editors Note: There is a photo associated with this press release.

Celebrities Fearne Cotton and Denise Van Outen have put their very best foot forward in a new initiative to support a charity close to their hearts.

The duo have teamed together to create a limited edition T shirt in support of Breast Cancer Care retailed exclusively through Very.co.uk, the online women's clothes store.

The fund raising T shirt design comes in addition to the trek undertaken by the celebrities to Machu Picchu, Peru with singing stars, Alexandra Burke, Gabiellle Cilmi and presenter, Amanda Byram to raise further funds and awareness for the national charity. Walking 4,010m above sea level and camping in sub zero temperatures, the team have hiked to raise as much money as possible for the cause.

The T shirt design, entitled 'Trek to Care' sees the design talents of Fearne and Denise teamed together to create a fashion item for a serious cause with £5 from every item sold going to the charity which offers emotional and practical support to those affected by breast cancer, the most commonly diagnosed cancer in women under 35.

With a low scoop neckline and marl textured cotton, the Breast Cancer Care T-shirt features a stiletto and a walking boot with Breast Cancer Care's ribbon detailing with a fabric label which sits on the hip and is retailed at £15, with a third directly donated to the charity.

A limited edition of 2,000 items have been created to be sold exclusively at very.co.uk enabling fashion followers to support and dress for the cause and show their support throughout Breast Cancer Awareness month in October.

On creating the design Denise says, "I'm very excited about our forthcoming Inca adventure trek. It's going to be a tough walk, but at least I will feel stylish in my Very for Breast Cancer Care T-shirt. Come on, join our gang and buy one. Look stylish and wear with pride knowing that you've helped to make a difference."

Walking companion, Fearne also adds, "We hope you like our T-shirt on sale at Very.co.uk. This is an easy way to support our trek in Peru! We'd be over the moon if you'd wear your T shirt with pride to show your support. Thanks!"

Notes to editors

About the T shirt

  • Celebrities Fearne Cotton, Denise Van Outen and Holly Willoughby have collaborated to create a limited edition Breast Cancer Care T-shirt
  • 2,000 T shirts are available exclusively from very.co.uk at £15, £5 from the sale of each item will go to Breast Cancer Care
  • The sale of the item also supports a fund raising trek to Machu Picchu by the celebrities to Machu Picchu during September 

About Breast Cancer Care, Machu Picchu trek

  • Breast Cancer Care is a registered charity in England and Wales 1017658, and Scotland SC038104) via Breast Cancer Care Trading Limited (CRN 2681072)
  • The charity practical and emotional advice to anyone affected by breast cancer via a free helpline, website and online forums
  • In women under the age of 35, breast cancer is the most commonly diagnosed cancer with nearly 1,500 women aged 35 – 39 are diagnosed annually. Each year there are around 1,300 deaths from breast cancer in women under 50
  • The celebrities trek to Machu Picchu will be televised on ITV2

About Very.co.uk

  • Very.co.uk is part of the Shop Direct Group, the UK's largest online and home shopping retailer with sales of circa £1.7 billion
  • Shop Direct Group has 5 million active customers across the business and employs around 9,500 people
  • Brands within the Shop Direct Group portfolio include Littlewoods, Very.co.uk Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward
  • Shop Direct Group is the 2nd largest online clothing retailer in the UK, 3rd largest furniture retailer in the UK, 4th largest sportswear retailer in the UK and 5th largest electrical retailer in the UK
  • Shop Direct Group Financial Services offers customers a wide range of credit, insurance and warranty products

To view the photo associated with this release, please visit: http://www.marketwire.com/library/20101007-tshirt_800.jpg

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