Blackline GPS Corp.
TSX VENTURE : BLN

Blackline GPS Corp.

May 18, 2010 09:00 ET

FedEx Auto Transport Selects Blackline GPS to Deliver Unique Fleet Tracking Solution Company-Wide

CALGARY, ALBERTA--(Marketwire - May 18, 2010) - Blackline GPS Corporation (TSX VENTURE:BLN), a leading innovator of solutions for tracking, security products, and social media applications is pleased to announce that, following the successful conclusion of an extensive pilot program, FedEx Auto Transport has selected Blackline's signature GPS service to deliver a freight tracking and logistics solution. The system offered combines the latest in GPS technology, virtual mapping applications and unique customer-dictated shipping updates - all globally accessible from a smart phone or computer.

Providing a strong competitive advantage operationally for FedEx Auto Transport, while offering a first of its kind interactive customer experience, Blackline's GPS products and software offer the ability to track a shipment using Blackline's BlipPlus iPhone and BlackBerry applications, in real-time and at the touch of a button. Empowering customers to know up to the minute where their shipment is while in transit is unique to the fleet services market and will increase customer satisfaction while delivering security and peace of mind to both FedEx Auto Transport and their valued customers.

The benefits of this arrangement for FedEx Auto Transport will be a decrease in operation costs while providing the latest available anti-theft fleet protection.

The Wall Street Journal reports truckloads containing $487 million of goods were stolen in the U.S. in 2009, a 67% increase over the $290 million worth of products swiped a year earlier. (February 1, 2010, The Wall Street Journal, Robberies Are "Wreaking Havoc" on U.S. Highways, Endangering Consumers)

Blackline CEO Clark Swanson said, "Blackline's innovative social networking application BlipPlus enables customers to receive up to the minute location updates of their precious cargo while monitoring the progress of a shipment. A customer also has the ability to use other rich features of our platform, such as setting proximity alerts based on the location of the shipment relative to where the customer happens to be located."

He continues, "Demand for connectivity continues to grow exponentially and we have positioned ourselves to take advantage of this emerging market. Our unique offering opens the door for high level strategic partnerships like that of Blackline and FedEx and keeps them, and us, a step ahead of our competition."

Neil Pitt, Managing Director of FedEx Auto Transport said, "The Blackline solution extends untapped benefit to our customer base and field operations simultaneously. I can now manage a fleet of vehicles from any remote location using my iPhone." He continued, "I can easily segment my BlipPlus experience to include family members and friends, allowing me to stay in touch with the best of both worlds so I'm never out of touch with either".

The BlipPlus application has allowed social media enthusiasts to stay in touch through connected devices, whether they are using a GPS enabled smartphone, or one of Blackline's many products. Unlike traditional systems which allow customers to see when a shipment has reached a destination or waypoint, the Blackline service will "share" with a customer the access to a designated transport vehicle's GPS tracking system for a pre-determined period of time.

Clark Swanson stated, "Considering the value of social network applications such as Foursquare, Multiplied Media's Poynt, and others, we are well positioned to capitalize on a different target segment of business applications which are underscored by the success of nearly 100,000 downloads of our BlipPlus application". Customers who download the BlipPlus application, available to them in the iPhone App Store, or Blackberry's App World, can continue to use the software program for personal use even after their shipment arrives.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • Blackline GPS Corp.
    Clark Swanson
    President & CEO
    403 441-0307