RestoBoom

RestoBoom

July 25, 2011 04:30 ET

Feeding a Niche in the Daily Deal Space

The most visited restaurant guide in Canada launches a restaurant specific daily deal site.

MONTREAL, QUEBEC--(Marketwire - July 25, 2011) - Poised to steal the restaurant and food/beverage niche of the daily deal space, the guys behind RestoMontreal are fielding feature requests and filling their pipeline with restaurant offers before even announcing their new project: RestoBoom.

RestoMontreal (www.restomontreal.ca) – the most visited and consulted restaurant guide in the country will be launching their daily deal site, RestoBoom, on July 25th and offering consumers 50-90% off their dining experience. RestoBoom will launch with a first-ever offer giving diners a fabulous deal at Houston restaurants across the city and free admission to the Laval culinary show, Les Fêtes Gourmandes Internationales.

With a well-established and responsive audience of over 400,000 monthly visitors to the RestoMontreal site, restaurant owners have been quick to register with the new RestoBoom service and capitalize on the added visibility of this niche group buying service.

Call it a natural extension of an already successful model, or a well-timed shift in the way they reach their audience, RestoMontreal has an edge over other daily deals sites such as Groupon, Living Social or Tuango when it comes to accessing restaurants and garnering the attention of the dining public. "We've been promoting restaurants to a very socially-savvy audience for the better part of a decade," said Anthony Mustillo, President of RestoMontreal and RestoBoom. "We know restaurants, we know the market and we're ready to deliver an exciting opportunity for diners to get out more and get more out of being out."

Manuel Moreau, Vice President of Houston Restaurants of Canada secured a premium position with the site and has partnered with RestoMontreal to launch RestoBoom at Les Fêtes Gourmandes Internationales.

"The Houston Restaurants of Canada and Les Fêtes Gourmandes Internationales de Laval are very excited to be launching with RestoMontreal.ca's new project, RestoBoom," said Moreau. "We have been working with RestoMontreal.ca for many years and it has been a great marketing tool for all our restaurants. We witnessed immediate feedback when we started with them and continue to see great results. We have every confidence that RestoBoom.com, will be just as successful in marketing our restaurants across Canada."

RestoMontreal.ca is Montreal's most visited and consulted online restaurant and hotel directory with over 4,000 listings attracting over 4.5 million visits per year. Parlaying the power of group buying into the restaurant space, RestoBoom offers steep savings at local restaurants and food retailers and has at its core the goal is to be the destination of choice for Restaurants deals across the country.

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