SOURCE: The FeedRoom

The FeedRoom

June 16, 2009 07:30 ET

The FeedRoom Helps The Humane Society of the United States Extend Their Online Video Library to Millions of iPhone Users

NEW YORK, NY--(Marketwire - June 16, 2009) - The FeedRoom, a pioneer in online video communications, and a market leader in live streaming video and digital asset management, today announced that The Humane Society of the United States has launched a mobile marketing application, enabling the nation's largest animal protection organization to extend its Web video library to millions of iPhone and iPod Touch users. A FeedRoom customer since 2007, The HSUS delivers information and alerts to millions of online users by enabling Web sites, blogs and social media sites with video and podcast RSS feeds, and other video sharing capabilities.

According to the AdMob Mobile Metrics report for April 2009, the iPhone now accounts for 51 percent of all mobile Web traffic from smartphones in the U.S., up from 10 percent just a year ago. Fighting for the protection of all animals, The HSUS relies heavily on Web video to advance its advocacy, fundraising and awareness efforts, and often goes to extremes to capture and make footage available. By taking the animal movement "mobile," the organization hopes to engage new members in its efforts to end animal cruelty.

"Online video helps us to deliver powerful perspectives on important issues, and to reach out to members of the public at critical moments with a medium that engages and empowers viewers to get involved," said Frank Loftus, senior producer at The HSUS. "When users access our site, they are redirected to a mobile interface that gives them access to our entire video library as MPEG4 podcasts. When new videos are added to the content library or playlists, they are automatically added to the site."

Delivered in a Software-as-Service model, FeedRoom 4.0 Enterprise Video Platform™ is a scalable video publishing system that integrates seamlessly with existing content management systems, social media tools and Web analytics. The flexible system supports a variety of highly customizable, lightweight video players and the powerful, easy-to-use FeedRoom Studio™ publishing interface. Unlike consumer video-sharing sites, FeedRoom 4.0 ensures positive online brand experiences for Fortune 500 enterprises, leading media organizations and government agencies by providing maximum control over the distribution and measurement of video content for marketing, public relations and corporate communications.

"The FeedRoom has been a great partner for us in so many ways," adds Loftus. "In one case, we needed an easy way for our viewers to offer their support, when affected by a video. Our FeedRoom account manager suggested adding a 'Take Action' button on the player, and now the Studio publishing interface allows us to customize each video with its own call to action. Clearly, the work we do to get the word out through online video enables us to have additional victories, and impact."

Established in 1954, the work of The HSUS is to protect all animals from suffering. The organization has successful campaigns to combat the worst abuses of factory farming, and to end once and for all dogfighting and cockfighting. It has mobilized people from around the globe to demand an end to Canada's notorious killing of baby seals for the fur trade. The HSUS is in the forefront reining in the cruelties associated with puppy mills and wildlife abuse. They also operate a sprawling network of sanctuaries for needy animals. It serves the nation as the lead disaster-relief agency for animals, and it operates a veterinary services program that provides no-cost services for tens of thousands of dogs and cats in rural regions throughout the country and around the world.

"The convergence of smartphone technology and Web 2.0 marketing strategies is exponentially expanding the communications environment for our customers," said Mark Portu, President and CEO of The FeedRoom. "Within the next 6-12 months, we anticipate enormous demand for mobile video with the rapid proliferation of iPhones, in particular. We are delighted to help our customers become first movers in this new era, and proud to support the efforts of The Humane Society and other forward-thinking organizations."

About The FeedRoom

The FeedRoom is a pioneer in online video communications, and a market leader in live streaming video and digital asset management. With an unparalleled commitment to customer service, The FeedRoom provides flexible online solutions that optimize business and marketing communications for the enterprise, government and media. Industry-leading organizations, such as Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, Hewlett-Packard, MetLife and The Pentagon rely on The FeedRoom's expertise to help engage audiences, build brands, monetize content and manage rich media assets more efficiently. For more information, visit

The FeedRoom, FeedRoom Enterprise Video Platform, FeedRoom Studio and The FeedRoom logo are trademarks of The FeedRoom, Inc., which may be registered in certain jurisdictions. All other brand/product names are trademarks of their respective holders.

Contact Information

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    The FeedRoom, Inc.
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    Ripple Effect Communications
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