SOURCE: The FeedRoom

The FeedRoom

August 19, 2009 07:30 ET

The FeedRoom Powers Enterprise Video Communications for HighMount Exploration & Production LLC

Leading U.S. Natural Gas Producer Capitalizes on Digital Media to Promote Employee-Focused Business Culture, Field Safety and Workplace Productivity

NEW YORK, NY--(Marketwire - August 19, 2009) - The FeedRoom, a pioneer in online video communications, and a market leader in live streaming video and digital asset management, today announced that HighMount Exploration & Production LLC, a wholly owned subsidiary of Loews Corporation and leader in the development and production of natural gas, has standardized the delivery of their internal video communications on the FeedRoom 4.0 Enterprise Video Platform™.

Based in Houston, HighMount holds a dominant position among the top 20 U.S. natural gas producers in West Texas' Permian Basin. Today the company manages a portfolio of nearly 8,400 wells across three locations through offices in Oklahoma City, Oklahoma; Sonora, Texas; Tuscaloosa, Alabama; and Traverse City and Lewiston, Michigan. In July 2007, the company was acquired by Loews Corporation and officially became HighMount Exploration & Production LLC. As part of the transition, the forward-looking executive team desired to make online video an integral part of the day-to-day business culture.

"The aim of the management team is to provide a truly open culture that values the contributions of our employees," said Cheryl Janosov, Corporate Communications Manager at HighMount Exploration & Production. "Online video helps us to promote a highly interpersonal business culture, where the person in the accounting department can learn first-hand about the activities of a Field Pumper in Alabama."

Today HighMount effectively employs online video as part of an extensive, on-demand enterprise communications program, featuring regular executive briefings, the introduction and marketing of annual incentive plans, and field safety updates, in addition to hurricane and disaster preparedness.

"It's predicted that within the next five years, the current generation of oil and gas experts will be retiring," adds Janosov. "To attract and retain new talent to our company, we knew we needed to provide information to the 'next generation' in the same way they are used to consuming it, which is largely through video on the Web."

As a result, says Janosov, "We aim to keep our videos no more than three to five minutes long, and use in-house video cameras to produce most of the content. We needed a video delivery platform that would not slow us down. With The FeedRoom, our use of video across the organization has grown dramatically and we've been exceptionally pleased with the process. The solution's ease of use has enabled us to deliver video communications without adding technical or marketing resources."

Delivered in a Software-as-Service model, FeedRoom 4.0 is a scalable publishing system that integrates seamlessly with existing content management platforms, social and mobile media distribution tools and popular Web analytics packages. The flexible solution supports a variety of highly customizable, lightweight video players and the powerful, easy-to-use FeedRoom Studio™ publishing interface. Unlike consumer video-sharing sites, FeedRoom provides greater brand control, enabling Fortune 1000 enterprises, leading media organizations and government agencies to better manage distribution, monetization and measurement of video content for public relations, marketing and communications.

"HighMount's internal use of online video is illustrative of the growing number of organizations finding online video to be strategically important to both their productivity and business culture," said Mark Portu, President and CEO at The FeedRoom. "Our customers have adopted a wide range of internal uses for online video -- from Bausch & Lomb who now delivers employee video communications in five languages using our platform and players, to General Motors, who addressed their need for immediacy and transparency over the past several months using our solution to support the delivery of both live and on-demand video to stakeholders across the globe."

About The FeedRoom

The FeedRoom is a pioneer in online video communications, and a market leader in live streaming video and digital asset management. With an unparalleled commitment to customer service, The FeedRoom provides flexible online solutions that optimize business and marketing communications for the enterprise, government and media. Industry-leading organizations, such as Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, Hewlett-Packard, MetLife and The Pentagon rely on The FeedRoom's expertise to help engage audiences, build brands, monetize content and manage rich media assets more efficiently. For more information, visit

The FeedRoom, FeedRoom Enterprise Video Platform, FeedRoom Studio, Built for Business and The FeedRoom logo are trademarks of The FeedRoom, Inc., which may be registered in certain jurisdictions. All other brand/product names are trademarks of their respective holders.

Contact Information

  • Media Contact:
    Lisa Clark
    The FeedRoom, Inc.
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