SOURCE: FeeFighters

FeeFighters

September 20, 2010 13:00 ET

FeeFighters New Name for Credit Card Processing Marketplace Formerly TransFS

Marketplace for Credit Card Processors Gets an Edgier Name

CHICAGO, IL--(Marketwire - September 20, 2010) -  TransFS.com, a leading marketplace for businesses seeking financial services, today announced that it is changing its name to FeeFighters. Effective immediately, users who visit TransFS.com will be redirected to FeeFighters.com and greeted by a friendly financial ninja.

"FeeFighters as a brand strongly conveys our role as the business owners' advocate in actively scouring the web for lower rates on financial services," said Sean Harper, co-founder and CEO of FeeFighters. "We searched for an edgier brand name that would resonate with business owners, a name that would show how aggressively and passionately we feel about fighting inflated credit card processing fees."

The FeeFighters marketplace is the most accurate comparison shopping site for credit card processors, ensuring that merchants get the lowest rates from the provider that best matches their needs. Merchants are given apples-to-apples bids from top tier processors for easy comparison. To date, FeeFighters has helped its users save an average of 40% on their credit card processing costs.

"We speak with business owners each day who are beat down by complicated, confusing fees they don't understand," added Joshua Krall, co-founder and CTO of FeeFighters. "The name 'FeeFighters' positions us as the go to source for information and help for these disgruntled merchants."

Still touting transparent financial services as a core value and crucial focus of their value proposition, FeeFighters will continue to be the best place on the internet to shop for credit card processing.

About FeeFighters.com
FeeFighters.com is an online comparison-shopping service that enables business owners to shop for credit card processing services quickly, efficiently, and at no cost. FeeFighters evens the playing field for business owners, letting them keep more of their money without time-consuming, annoying sales calls from service providers. FeeFighters employs instant reverse auctions to quickly negotiate better deals, automated bill analysis software to identify unnecessary or undisclosed fees, a stringent certification program and an online ratings and reputation.

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