Prostate Cancer Canada

Prostate Cancer Canada

February 01, 2011 09:00 ET

Feeling A Little Risky?

Pants Off for Prostate Cancer Returns with "Pants Off 2: Risky Business"

TORONTO, ONTARIO--(Marketwire - Feb. 1, 2011) - Prostate Cancer Canada and Pants Off for Prostate Cancer are pleased to announce that they will once again be laying "bare" the stark reality of prostate cancer through Canada's edgiest and most innovative fundraising event. On March 30th, over 350 of Toronto's pre-eminent urban professionals, VIPs and in-the-know scene-sters will check their pants at the door, pop on their Ray-Bans and slide into Queen West's hip Burroughes Building for Pants Off 2: Risky Business, a not to be missed evening of pants-less revelry and merriment to raise awareness and funds to fight this "below the belt" disease.

Prostate cancer is the most common cancer among Canadian men, affecting 1 in 6 Canadian men during their lifetime. In the coming year alone, nearly 25,000 Canadian men and their families will have to deal with the reality of a prostate cancer diagnosis. The good news is that prostate cancer is over 90% curable if detected and treated in its earliest stages (generally through regular annual check-ups). Prostate cancer is also thought to be preventable, but more research is needed. For more information on prostate cancer and Prostate Cancer Canada, please visit

Sponsorship Opportunities - "Expose" Your Company and Your Brand

With all proceeds going to fund awareness and critical research into prostate cancer prevention and treatment, Pants Off 2: Risky Business is a unique sponsorship opportunity for organizations and businesses that believe in the importance of fighting for the health – and lives – of Canadian men. In addition to the over 350 Toronto tastemakers in attendance, Pants Off 2: Risky Business is positioned to attract widespread public awareness through rigorous local, national and online media relations and promotional initiatives.

For further information about this exciting event and the range of sponsor and donor opportunities available, please go to

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