SOURCE: ScanAlert

February 15, 2007 19:05 ET

Fencing.Net Sees Site Conversion Jump Over 17% With HACKER SAFE Certification

NAPA, CA -- (MARKET WIRE) -- February 15, 2007 -- Fencing.Net saw online orders increase over 17% due to HACKER SAFE® certification of its website.

With consumers' concerns about online shopping security showing no signs of abating, the Atlanta, GA sport fencing equipment supplier wanted to secure and then certify the security of its ecommerce infrastructure to the HACKER SAFE standard. After successfully meeting the standard, the company ran extensive multivariate tests to evaluate how certification affected the behavior of consumers shopping for sport fencing equipment and supplies. During the testing period, customers who saw the HACKER SAFE certification mark made considerably more purchases from Fencing.Net.

"Shopping for fencing equipment online is already a scary prospect to many of the new fencers out there," said Fencing.Net founder Craig Harkins. "We wanted to ensure our customers felt secure ordering from our website, and we turned to ScanAlert's HACKER SAFE service to accomplish this. Providing certified security to our customers gives them peace of mind as they make an online transaction, and makes a positive impact on our bottom line."

"As the world's Internet security standard, HACKER SAFE certification effectively reassures both existing and prospective fencing enthusiasts that Fencing.Net can protect their data," added ScanAlert's Director of Business Development Cresta Pillsbury.

About Fencing.Net

Fencing.Net imports, manufactures, and retails high quality sport fencing equipment. Fencing.Net has served the fencing community for over 10 years, providing training tips, up-to-date news, interviews, and expert advice to fencers in the United States and around the world.

About ScanAlert, Inc.

Headquartered in Napa, CA, ScanAlert secures organizations of all sizes against threats to their network infrastructure and then certifies them to the HACKER SAFE standard -- the world's Internet security benchmark. Offered as a Software as a Service (SaaS) solution, HACKER SAFE certification is used by more than 75,000 organizations, including ESPN, The American Red Cross, Toshiba, Warner Brothers, and over half of the Internet Retailer Top 500. For more information, please visit

Contact Information

  • Fencing.Net Contact:

    Craig Harkins
    Tel: 770-452-8024
    Email: Email Contact

    ScanAlert Contact:

    Nigel Ravenhill
    Dir of Marketing Communications
    Tel: 707-224-7656 X1111
    Email: pr at Scanalert(dot)com