Philosophia LTD

September 05, 2011 07:06 ET

Ferry Europe Develop Bespoke European Breakdown Insurance Products

LEEDS, ENGLAND--(Marketwire - Sept. 5, 2011) - Early in 2011 Philosophia LTD launched Ferry Europe, a site dedicated to ferry travel from the United Kingdom – covering every major operator and route. Philosophia LTD have sought to build upon the initial success of the launch of Ferry Europe, through the development of a bespoke European breakdown insurance service.

A spokesperson for Philosophia LTD said that the package was a natural evolution within the company's portfolio of travel offerings.

"It was the next natural step within our product offering; the majority of our ferry customers take their vehicle onto the continent. That vehicle needs breakdown insurance."

Fraser James Malyk, a Managing Partner at Philosophia LTD said that at the heart of Ferry Europe's product development was the user's experience. This was the reason for the launch of an insurance product.

"We need to make the customers life as easy as possible. We are currently working on a number of technology developments and refinements in the customer's journey. European breakdown cover is one of these. Keeping the products simple, the journey clean and the experience social – users will be more likely to buy with us"

The bespoke European breakdown cover products developed by Ferry Europe partner with either the Green Flag or Mondial Assistance as the assistance company. Fraser Malyk said the reason for their partner choice was relatively straightforward.

"We wanted quality products associated with household names. It's easy to buy travel insurance products that are cheap and not so cheerful. We didn't want that. Our priority is the customer and our reputation".

The team at Ferry Europe have specialist backgrounds in systems development, travel and online marketing with major companies. The Managing partners at Ferry Europe, with their hands-on role, are well placed to deliver upon their high expectations.

With every major ferry operator and every ferry crossing from the UK available to book through FerryEurope.co.uk and the new ability to add breakdown insurance to their ferry ticket purchases, Ferry Europe are in a strong position to gain market share, in what is relatively speaking, a competitive market.

When asked whether there were any plans to take Ferry Europe onto the continent in order to find a new market, Fraser Malyk responded that Ferry Europe have both short-term and long-term ambitions.

"We are not going to rule anything out at this stage. We started small with a simple website for ferries to Ireland. Offering a ferry to France, Spain and many other countries, opens up our options. We've grown quick. Technology and product development is our short term focus; new markets are within our long-term goals".

Further details about the new European breakdown insurance policies can be found at FerryEurope.com.

Notes to editors

Ferry Europe is a trading name of Philosophia Limited (Firm Reference Number 503979. Philosophia Limited is an Appointed Representative of ITC Compliance Limited. ITC Compliance is authorised and regulated by the Financial Services Authority (Firm Reference Number 313486).

www.FerryEurope.co.uk

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