May 23, 2012 11:36 ET

Festo Consults immediate future for Social Media B2B Strategy

Global Engineering Firm to Explore Business Opportunities With Social Media

LONDON--(Marketwire - May 23, 2012) - Festo, a leading world-wide supplier of automation technology, is working with immediate future to assist in the definition of their B2B social media strategy.

The programme consists of a detailed social audit to extract customer insight and business intelligence from conversations about Festo and the wider marketplace. This will be followed by strategic planning workshops to devise a community strategy to engage customers and partners.

Steve Sands, UK Marketing Manager, Festo, said: "We want to understand the opportunities in social media for our business before we start investing. immediate future provides us with expert insight and a strategy to help us find the right path for our business in the complex and evolving social media channels.

"We operate in a specialist market and we need the expertise of the team at immediate future to assist us with what works now and what doesn't, with social media. They are able to advise us on all aspects of B2B social media from the cultural challenges, the technology and the content requirements."

The social audit analyses thousands of conversations across specialist forums, blogs, news sites and well known social networks like LinkedIn. Using tools and techniques, immediate future is able to extract relevant insights mapping the priority platforms, isolating the valuable conversations and defining both the opportunity and the risk.

Adam Lewis, managing consultant at social media consultancy, immediate future, said: "Resources and budgets are tight for most firms, so before investing in social media they need to know the size of the opportunity and think through the cost and resource implications. With Festo we help visualise this and plan accordingly to get the most cost-effective results."

Recent data sourced from Global Web Index demonstrates that social network conversations influence business purchase decisions. A sample of 383 UK professional from large enterprises revealed that businesses are three times more influenced by social conversations than advertising and almost six times more than blogs or direct marketing*.

Notes to editors

For information please contact Adam Lewis on 0845 408 2031 or

*source: Global Web Index research by Trendstream - A detailed on-going global study into the internet consumer's attitudes, motivation and multi-platform internet behaviours from more than 120,000 consumers in 36 markets.

About immediate future

immediate future is an independent social media consultancy. With seven years' social media experience, we are official social media trainers for the Institute of Direct Marketing (Diploma and Certificate) and Chartered Institute of Marketing. We lead the industry with our work as ambassadors on the IAB social media council and are a founding member of the CIPR social media panel.

With a multi-disciplinary approach, we offer impartial and expert advice to our clients. We set frameworks, recommend strategies and design communication blueprints; helping companies create robust, measureable social media initiatives, whilst managing the risk to reputation.


immediate future has created award-winning campaigns for companies, including:

Sony Europe, BBC, Diageo Global, Epson Europe, Ubisoft, HPI, Bausch & Lomb, Indesit, Hotpoint, General Medical Council (GMC), Festo, Tealeaf, HSBC, BT, ASOS, Mirror Group, Cancer Research, NSPCC, EMI, AVG, Ferrero and GoView (PSP and Sky joint venture).


Top five most respected social agencies 2011: NMA
Top social media agencies 2011: NMA
Online Reputation Awards 2010: Winner of Best Use of Online PR/Blogger Relations
European Business Awards 2009: Ruban d'Honneur recipient for Marketing Strategy of The Year
MediaGuardian Innovation Awards 2009: Finalist for PR Campaign
The Drum Marketing Awards 2009: Finalist for Best PR Strategy
Marketing Society Golden Jubilee Awards 2009: Finalist for Digitally Led Marketing

For more information please visit:

About Festo

Festo is a leading international supplier of automation technology with a turnover in 2011 of over EUR 2.1 billion employing more than 15,000 people worldwide. With its innovations and problem-solving expertise in the field of pneumatic and electrical automation, the company has established itself as the performance leader in its sector.