March 31, 2015 08:00 ET

Fetch Builds on West Coast Success by Opening Its First New York City Office, Led by New Hire Melissa Greenberg, Formerly of SHIFT

Fetch, the Mobile Advertising Agency, Brings Its Expertise From San Francisco to Madison Avenue to Help Fortune 500 Brands Understand Mobile Users

NEW YORK, NY--(Marketwired - Mar 31, 2015) - Fetch, the award-winning global mobile advertising agency with mobile savvy clients such as Uber, Expedia and eBay, today announced the opening of its first New York City office. With the office opening, former SHIFT Vice President, Melissa Greenberg, joins Fetch to head up the office as General Manager. The new office is located at 32 Avenue of the Americas, 25th Floor, NY 10013, and will be Fetch's fifth hub following London, UK; San Francisco, USA; Berlin, Germany; and Hong Kong.

Fetch has already affirmed its position as a leading mobile advertising agency on the West Coast of America and the UK, and was acquired by Dentsu Aegis Group in November 2014. Fetch is now opening its New York office specifically to bring mobile advertising expertise to more traditional advertisers and brands that are actively seeking to reach and engage mobile consumers in the same way as mobile-first businesses have already done.

"All the household name brands in New York are talking about mobile and have realized the need to shift their mind set in order to understand mobile users," said Melissa Greenberg, new General Manager at Fetch New York. "The era of ad banners is dead; brands are looking for guidance in how to be more strategic with Mobile and not reuse desktop and broadcast techniques. Fetch has proven through its proficiency in mobile, analytical approach and FetchMe Dashboard that they truly understand the Mobile generation. We now have the opportunity to educate the New York audience and lead the mobile advertising charge on the East coast, just like Fetch has on the West Coast."

Greenberg has spent the past decade in the digital advertising industry, where she worked with Fortune 500 companies to build and scale their brand and overall market influence. She played an instrumental role in growing business at SHIFT, a cross-network social advertising platform for brands and agencies, by driving product adoption and providing social strategy. Prior to joining SHIFT, Melissa spent four years leading a sales team at DailyCandy, the women's lifestyle brand, where she was a key contributor to the sales organizations. Before DailyCandy, Greenberg held positions at IAC Advertising and CBS Interactive.

"When we originally launched Fetch in San Francisco it was to be close to mobile-first businesses amongst the app economy but we've seen an increase in demand from more traditional brands as today everyone is trying to crack the mobile consumer so the time is ripe for us to be opening in New York said James Connelly, Fetch CEO. "Melissa brings a drive and passion for mobile that everyone at Fetch holds, and we are excited to open our New York office to help customers understand the unique approach that mobile takes to drive revenue,"

As General Manager of the New York office, Melissa will be responsible for building a team to drive innovative and strategic mobile solutions for new business initiatives across Fetch North America.

About Fetch:
"Fetch is an award-winning global mobile marketing agency with offices in London, New York, San Francisco, Berlin and Hong Kong. It is part of the Dentsu Aegis Network that is innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.

Fetch provides its clients with expertise in all areas of mobile marketing including mobile strategy, mobile creative, mobile media planning and buying, tracking and analysis. Mobile Marketer voted Fetch 'Mobile Agency Of The Year' in 2014. It's also the fastest growing mobile marketing agency in Europe, ranked No.3 in the Media Momentum Awards 2014 which celebrates the Top 50 Growing Digital Businesses in Europe, and won Fastest Earnings Grower of the Year. Fetch was also listed in The Sunday Times Tech Track 100 2014 as 'One to Watch'.

Fetch was also named Mobile Entertainment's Marketing Agency of the Year for three consecutive years (2011, 2012, and 2013). Clients include eBay,, Expedia and Uber."

Contact Information

  • Media Contact:
    Christina Higham
    Marketing Manager
    Email Contact
    650 281 9454 (Cell)