SOURCE: Fetch

Fetch

SOURCE: Forensiq

Forensiq

September 21, 2016 09:03 ET

Fetch, the Global Mobile-First Agency Teams up With Forensiq, the Fraud Detection Experts, to Fight Mobile Ad Fraud

Clients Will Benefit From Fetch and Forensiq's Experience in Navigating the Complex and Fragmented Marketplace, Staying One Step Ahead of Key Industry Challenges

NEW YORK, NY--(Marketwired - September 21, 2016) - Fetch, the global mobile-first agency and part of the Dentsu Aegis Network, has boosted its fight against mobile ad fraud through a partnership with Forensiq, the leading experts in automated fraud detection. Fetch is taking a proactive stance to deliver the best mobile experience by combatting ad fraud to create a positive and transparent ad-landscape in the mobile environment. Through the partnership, both companies are making it a high priority to stay ahead of the game with their efforts together having already shown a significant reduction in mobile ad fraud.

To ensure that Fetch has the framework in place to deliver the very best and most visionary work with partners keen on optimizing the long-term, both Fetch and Forensiq have a strong interest in improving the mobile ad space for consumers. This partnership will give Fetch's clients' insight and the advantage when it comes to handling transparency and mobile fraud.

When working to reduce mobile ad fraud, the focus is on four key area's including Automated clicks and installs, click and install farms, background loaded clicks and incentivized installs posing as non-incentivized installs.

Commenting on the partnership, James Connelly, CEO & Founder said, "It is a move in the right direction to partner with such a widely respected company like Forensiq. One of the biggest challenges we face as digital marketers is to reduce mobile ad fraud. Waiting for industry wide governance and best practice is not an answer that creates our clients value quick enough. By leading the market and working with key partners like Forensiq, Fetch is already saving significant advertising dollars from fraudulent activity. By building new data into our buying process and enforcing more control with the supply chain of media, we are ensuring that we maintain competitive advantage and continue to deliver the very best solutions at the most optimal price."

"We are extremely proud of our partnership with Fetch and pleased that they have chosen Forensiq to provide a comprehensive layer of defense on behalf of their clients. We believe that such partnerships are critical to keeping the industry safe for all players," said David Sendroff, Founder & CEO of Forensiq.

About Forensiq:

Forensiq, an Impact Radius company, is a fraud detection platform that has developed a series of industry leading solutions to fight online click, conversion, and ad fraud. The firm combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and maximize ROI. Forensiq has joined forces with Impact Radius to create the world's first marketing system of record with built-in fraud detection. Forensiq was founded in 2010 and is headquartered in New York City with offices in London and Silicon Valley. The company has won three LeadsCouncil LEADER Awards, including Best-In-Class for Fraud Detection in 2014 and 2015 as well as DM News Most Innovative Marketing Tech to Watch in 2016. To learn more, visit www.forensiq.com.

About Fetch:

Fetch, part of Dentsu Aegis Network, is a global mobile-first agency with offices in London, New York, San Francisco, Los Angeles, Berlin, Manchester and Hong Kong. Fetch has been delivering mobile-first advertising and digital media services since 2009, and its role is to understand the mobile consumer better than any other.

Fetch works with some of the world's most pioneering brands including Uber, Facebook, Hulu, HSBC, Expedia, eBay and Hotels.com, and has won numerous awards for its campaigns for clients including Hotels.com, Expedia and eBay in disciplines which include mobile video, paid social, experiential and mobile marketing. As well as being listed as top 50 digital agency by Econsultancy in 2016, Fetch has also been named mobile agency of the year in three consecutive years, and was voted fastest growing mobile marketing agency in Europe by Media Momentum Awards.

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