November 25, 2014 08:00 ET

Fetch Launches FetchMe -- a Real-Time Data Dashboard That Measures Mobile User Behavior and Drives More Effective Mobile Advertising Campaigns

The First Global FetchMe Report Discovers That Australia, Ireland and Norway Rank Amongst Highest in Terms of Average App Cost per Install (CPI), While USA Still Enjoys Median Rate

SAN FRANCISCO, CA--(Marketwired - Nov 25, 2014) - Fetch, the award-winning global mobile marketing agency, has today announced the launch of FetchMe, a mobile data warehousing and dashboard solution that analyses over one billion interactions per month across 100 countries. Mobile advertising is the fastest growing segment of the advertising industry (eMarketer). FetchMe is driving efficiencies in targeting mobile consumers across the world by allowing Fetch to understand, target and re-engage the most appropriate users so clients can see the highest ROI from their media spend.

The inaugural FetchMe report discovered that CPI rates have increased steadily since January this year due to increased demand and improvements in mobile advertising ROI. October 2014 saw the biggest increase in the CPI index of the year with a change of 95% as compared to January and it is expected to increase further moving into the holiday season and beyond. Also Australia, Ireland, and Norway are countries with the highest CPI rate, while the USA still enjoys the median CPI rate alongside Brazil, Canada, China and France. The full report can be found at

Additional findings from the report:

1. 7pm - 9pm is when users click on apps most frequently during the day, with 8pm being peak time.
2. 7-9pm is also the time when most app installs are done by consumers, with 9am being peak time in the morning.
3. 1pm - 3pm is the most efficient activity time -- it's 'research time', the golden hour of research that leads to conversions in the evening. This time period sees an average 16% of users make an app install based on clicking a mobile ad. 

"FetchMe puts the mobile consumer first and has been designed to measure real people not media," said James Connelly, founder and CEO of Fetch." It has increased our ability to incorporate user behavior into our media targeting, ensuring that all our clients can now show the most relevant message to the relevant users at the right time on mobile whilst gaining a deeper understanding of which touchpoints are most effective."

FetchMe aggregates anonymous mobile data from across multiple global data sources and applies the data in order to drive highly effective and well-targeted media campaigns. It analyzes changes in user behavior, engagement rates, media effectiveness and conversions on mobile. The dashboard was built over a period of two years by Fetch's technologists after extensive beta testing and was originally conceived to understand the mobile user first, because a user-centric approach increases media buying efficiency and campaign effectiveness. It uses 'best in class' technology to track and analyse every single impression, click and consumer action within its clients' campaigns. This allows Fetch's roster of global advertisers to understand user behavior within mobile media, mobile sites and apps, whilst tracking their activity in other channels beyond just the mobile platform.

"As CPI rates continue to rise and more companies are seeing the unique benefits of advertising on mobile, businesses that invest early are well placed to reap the rewards," said Dan Wilson, Head of Data and Operations at Fetch. "Often the most effective media interaction is the one the user encountered during a research phase, even though they may convert through an alternative media channel later that day. FetchMe allows us to measure these users, rather than measuring the media channel in isolation so we are best placed to provide them engaging content at a time that they will be most likely to show a positive response."

About Fetch:
Fetch is an award-winning global mobile marketing agency with offices in London, San Francisco, Berlin and Hong Kong. It is part of the Dentsu Aegis Network, which is 'Innovating the Way Brands Are Built' for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Fetch provides its clients with expertise in all areas of mobile marketing including mobile strategy, mobile creative, mobile media planning and buying, tracking and analysis.

In 2014 Fetch is the fastest growing mobile marketing agency in Europe, ranked No.3 in the Media Momentum Awards 2014 which celebrates the Top 50 Growing Digital Businesses in Europe, and won Fastest Earnings Grower of the Year. Fetch was also listed in The Sunday Times Tech Track 100 2014 as 'One to Watch'.

Fetch has been named Mobile Entertainment's Marketing Agency of the Year for three consecutive years (2011, 2012, and 2013). Clients include eBay,, Expedia and William Hill.

Contact Information

  • Media Contact:
    Christina Higham
    Marketing Manager
    Email Contact
    650 281 9454 (Cell)