SOURCE: Alliance to Save Energy

June 13, 2008 11:21 ET

Fewer Fill-Ups? Drivers Taking the Drive $marter Challenge Find Ways to Use Less Gas

WASHINGTON, DC--(Marketwire - June 13, 2008) - For the first time in history, the national gas price average has reached $4/gallon. In response to record breaking gas prices, thousands of drivers have committed to driving smarter and taking better care of their vehicles, in order to shave hundreds of dollars off their gas bill each year. They're finding out how on, a new website launched by the Alliance to Save Energy, The Wal-Mart Foundation, and 16 other partners.

Based on the Alliance's consumer market research with demographics hit hardest by high gasoline costs, the Drive $marter Challenge campaign goal is to help consumers lower their gasoline costs and usage through fuel-efficiency driving and maintenance tips that add up to hundreds of dollars of savings. The website provides extensive money-saving gas tips in English and Spanish, helpful resources, and discount coupons for vehicle maintenance.

Drive $marter tips are cited when possible with specific dollar and/or percentage savings. Consumers in market research told the Alliance that this knowledge would be a major factor in their decision making and that they haven't seen tips like this before.

To find out up front exactly how much they can save with six actions -- or any one of those actions separately -- drivers just enter their specific vehicle data (make/model/year/cylinders) on the interactive website.

Drivers are encouraged to take the Drive $marter Challenge -- take 1-6 actions to realize specific savings. Savings will be added to a running total of savings on the website of all who have taken the challenge -- $, gallons, and CO2 emissions. Participants are asked to encourage others they know to do the same.

A Broadband Media Website -- -- features downloadable campaign elements including:

--  Broadcast-quality B-roll footage available in all formats illustrating
    some 20 money-saving driving and vehicle maintenance gas tips, highway and
    in-town traffic, gas prices, screenshots of the website, expert sound bites
    and generic satellite media tour.
--  5 laugh-out-loud radio PSAs (3 in English and 2 in Spanish, all in :60
    and :30) -- "Baby Talk," "Honey I'm Home," "Tipping Point," "The Mechanic,"
    and "Hard of Hearing."
--  Audio news releases in English and Spanish.
--  Bios, photos, fact sheets, logos, screenshots.
--  Driving and Saving (Manejando y Ahorrando) downloadable song in the
    hot reggaeton Latino beat.

The campaign will utilize a number of other communications tools and consumer outreach tactics that will be dramatically multiplied through participation of 18 total partners ranging from nonprofits to federal government, trade associations, and for-profit companies. Many will be co-branding and distributing millions of English and Spanish tip cards. The National Association of Counties will be challenging counties to challenge each other to obtain the greatest number of sign-ups/actions. Funding from The Wal-Mart Foundation has made possible the Alliance's first consumer campaign focused totally on transportation.

Contact Information

  • For Further Information:
    Rozanne Weissman
    Email Contact