SOURCE: Coremetrics

April 29, 2009 09:03 ET

FICO Selects Coremetrics to Maximize Impact of Online Search Marketing

SAN MATEO, CA--(Marketwire - April 29, 2009) - Coremetrics, the leading provider of online marketing and business optimization solutions, today announced that FICO™ (NYSE: FIC), the leader in analytics and decision management solutions, is using the Coremetrics Online Marketing Agency to integrate and optimize its search marketing programs. This decision comes at a time when FICO is experiencing unprecedented relevance due to its position at the intersection of Wall Street and Main Street.

"We believe that we have a social responsibility as well as a tremendous business opportunity to help lenders and borrowers better understand each other's interests and motives," said Laurent Pacalin, chief marketing officer at FICO. "We want to empower people who are trying to make sense of their credit health to understand that their FICO® score is the clearest, simplest tool they have -- and that it's within their control. Coremetrics Agency is helping us to use search marketing to accomplish this goal."

Through the Coremetrics Analytics™ platform including Coremetrics Search™, a powerful application for online marketing, the Coremetrics Online Marketing Agency team will tailor a metrics-driven overhaul of FICO's search marketing campaigns, to ensure that the company is using search marketing to full advantage. The team will begin by testing and refining messaging, selecting keywords to support business goals and better identifying the needs of consumers and customers for improved thought leadership visibility.

Additionally, the Coremetrics Online Marketing Agency has been engaged with myFICO, the consumer arm of FICO. The team has applied its account taxonomy methodology to greatly increase the efficiency of myFICO's paid search program, reducing ad spend and increasing revenue. Since January, myFICO's ad spend has decreased by 50 percent, while their return on investment (ROI) has doubled.

"To be successful, search engine marketing requires a disciplined approach to managing campaigns and a data-driven means of tracking results," said Joe Davis, chief executive officer, Coremetrics. "The Coremetrics Online Marketing Agency is committed to helping FICO make their strategic investments in search engine marketing pay dividends well beyond the initial investment. We're proud to be working with a data-driven company committed to helping people take control of their finances through a better understanding of credit."

About FICO™

FICO (NYSE: FIC) ( is the leader in decision management, transforming business by making every decision count. FICO combines trusted advice, world-class analytics, and innovative applications to help businesses automate, improve, and connect decisions over customer lifecycles and across the enterprise. Clients in 80 countries work with FICO to increase customer loyalty and profitability, reduce fraud losses, manage credit risk, meet regulatory and competitive demands, and rapidly build market share. FICO also helps millions of individuals manage their credit health through its consumer website,

About Coremetrics

Coremetrics is the leading provider of online marketing and business optimization solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximizing every online interaction. More than 1,500 online brands globally, transacting more than $20 billion this year, use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' solutions encompass advanced online analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from 3i, Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit or call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit

Contact Information

  • Media Contacts
    Michela Stribling
    Director, Corporate Communications
    Tel: (650) 762-1433
    Email: Email Contact

    Shelley Risk
    Horn Group for Coremetrics
    Tel: (415) 905-4037
    Email: Email Contact