NEW YORK, NY--(Marketwired - May 14, 2014) - Fidelis Care, a statewide health plan with more than one million members, and the New York Liberty today announced a new marketing partnership that makes Fidelis Care the Official Health Plan Partner of the Liberty for the 2014 season. The marketing partnership is part of Fidelis Care's commitment to community outreach and expanding awareness of the availability of quality, affordable health coverage for children, adults, and families.
"Fidelis Care is proud to cheer on the New York Liberty as they return to Madison Square Garden this season," said Fidelis Care Chief Marketing Officer Pamela Hassen. "On the court, this team is committed to winning, and off the court, they are committed to having a strong and visible grassroots presence. The Liberty shares our goal of making a difference in the communities we serve."
"We are excited to welcome Fidelis Care as the Official Health Plan Partner for the Liberty this season," said Dave Howard, president of MSG Sports. "This partnership will provide great brand exposure for Fidelis Care at the transformed Madison Square Garden and out in the community, where we will work together to provide free, fun and engaging events for fans throughout the season."
As part of the partnership, Fidelis Care and the Liberty plan to partner on a number of health initiatives and community events throughout the spring and summer. In addition, Fidelis Care will receive brand exposure during Liberty home games at Madison Square Garden, including promotion on digital signage, and Fidelis Care representatives will be available in the Madison Concourse (6th
Floor) at every game, offering information about health insurance options and helping eligible residents apply for enrollment. Fidelis Care will also serve as the presenting partner of team mascot Maddie's Birthday Celebration at the Liberty game on June 29 against the Connecticut Sun.
New York opens regular season action against Connecticut on Friday, May 16 at 7 p.m. at Mohegan Sun Arena. The Liberty will then make their long awaited return to the transformed Madison Square Garden to host Chicago on Opening Night on Saturday, May 17 at 8 p.m. live on ESPN2.
About Fidelis Care
As the New York State Catholic Health Plan, Fidelis Care offers quality, affordable coverage for children and adults of all ages and at all stages of life, including products available through NY State of Health: The Official Health Plan Marketplace. With more than one million members in 61 counties Statewide, Fidelis Care was founded on the belief that all New Yorkers should have access to affordable, quality health insurance. For more information, call Fidelis Care at 1-888-FIDELIS (1-888-343-3547) or visit fideliscare.org. Follow us on Twitter at @fideliscare and on Facebook at facebook.com/fideliscare.
About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), the Hartford Wolf Pack (AHL) and an NBA Development League franchise (NBADL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, bull riding and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company's venues. MSG Media's television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks, and Fuse, a national television network dedicated to music. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company's diverse collection of venues. These venues consist of Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.