SOURCE: Fidelity Assets

March 28, 2006 08:05 ET

Fidelity Assets Launches "My Client Builder," the First Blogging Communication Suite for Real Estate Professionals

Unique Free Service Is the Easiest Way for Real Estate Agents to Publish Information to the Web, Generate Internet Traffic and Capture Leads

LOS ANGELES, CA -- (MARKET WIRE) -- March 28, 2006 -- Fidelity Assets, the first company to provide search engine marketing services for real estate professionals, today announced the launch of My Client Builder, the first communications suite built on a blogging platform customized for real estate professionals. My Client Builder is available to real estate agents free of charge at http://www.fidelityassets.com.

"My Client Builder is the blog for real estate agents, designed to help them communicate in real-time with hundreds of prospects at once," explains Andy Steuer, Fidelity Assets CEO. "Our unique service makes it easy for real estate agents to provide their prospects with the inside track on housing trends in their local market, open house listings, and other local news that will establish them as leaders in their community. Publishing to My Client Builder is as easy as sending an email, yet without the trap of spam filters. Additionally, real estate agents can use this space to leverage their referral network. Prospects will be impressed, and will appreciate knowing that their real estate agent is proactive and knowledgeable about their local market, and partners will reciprocate referrals. Everybody wins."

My Client Builder is a custom built publishing platform, or blog, that is designed to help real estate professionals grow their sphere of influence by communicating with home buyers and sellers who are actively searching for real estate on the Internet.

In addition to publishing local announcements, real estate agents can showcase their listings by uploading pictures and listing information as frequently as they would like. When a home buyer or seller visits an agent's blog, they are compelled to enter their contact information, which is then added to the agent's built-in email list manager. Each time an agent updates their blog, an alert is sent to all subscribers with a link to the new post, helping the agent to generate repeat traffic. With My Client Builder, it has never been easier for real estate agents to increase their visibility to new prospects, while simultaneously maintaining relationships with their existing client base and referral network.

Each agent's blog in My Client Builder is equipped with an RSS (Really Simple Syndication) feed. When an agent posts a new message, whether it's a new property listing, article or announcement, it is syndicated in the form of a link to hundreds of other real estate related websites around the Internet, which then display that message as fresh content, creating a "distributed website" effect. When users click these links, they are directed to the agent's blog, generating free organic web traffic for the agent. When a home buyer or seller arrives on the agent's blog, lead capture forms and an email subscription form help the real estate agent capture more leads so they can effectively and efficiently build their online community.

Real estate agents will also be able to create Podcasts of their listings, which can be syndicated to iTunes and downloaded onto iPods and other mobile devices, so prospects can carry and view the listings anytime. Furthermore, each real estate agent's blog on My Client Builder is automatically updated daily with at least 5 real estate news articles focused on the American home buyer and seller.

In addition to all of the free features built into My Client Builder, users can step up their marketing efforts by subscribing to Fidelity Assets' Traffic Sender service, a customized pay-per-click marketing service. With Traffic Sender, Fidelity Assets builds a customized marketing campaign on the major search engines, which guarantees a pre-determined number of visitors to My Client Builder. Combining My Client Builder and Fidelity Assets' Traffic Sender service is the most efficient and effective way that real estate agents can generate new leads and build their business online.

About Fidelity Assets

Fidelity Assets is a leading provider of search engine marketing (SEM) solutions designed exclusively for real estate brokers and agents, and mortgage brokers. Through its suite of Internet marketing services, Fidelity Assets offers real estate professionals personalized marketing campaigns that utilize Google, Yahoo and other major search engines to capture targeted, high-quality online traffic and leads for their clients. Online advertising with Fidelity Assets is performance-based according to the number of visitors and leads generated by the campaign. Please visit www.fidelityassets.com.

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