SOURCE: Fidelity Assets

March 06, 2006 08:05 ET

Fidelity Assets Offers Real Estate Professionals Free Web Site Content

Realtors Can Publish Real Estate News From Fidelity Assets' Blog Onto Their Web Site to Offer Clients Latest Market Information

LOS ANGELES, CA -- (MARKET WIRE) -- March 6, 2006 -- Fidelity Assets (www.fidelityassets.com), the first company to create search engine marketing (SEM) strategies tailored to the specific needs of real estate brokers and agents, now offers real estate professionals free syndicated news content from Fidelity Assets' industry blog for real-time publishing to real estate agents' websites.

Fidelity Assets' blog writers comb the Web several times a day, hand-picking the most up-to-date and relevant articles about the worldwide real estate market, making Fidelity Assets' blog the place to go for a synopsis of the latest industry trends. Real estate professionals can publish these stories to their Web sites through an RSS feed at no cost, providing their clients and site visitors with timely information. Realtors can choose to publish all news or can select categories. For example, if they select the "for home buyers" category, only the news relevant to home buyers will be published on their site.

Real estate professionals can also subscribe free of charge to a weekly industry newsletter called The FAN: The Fidelity Assets Newsletter. Each issue discusses a new aspect of Internet tools and how to incorporate them into a marketing strategy. The FAN helps realtors understand key online practices to help grow their bottom line.

"We strive to find innovative ways to educate realtors and brokers on the science of online marketing," explains Andy Steuer, Founder and CEO of Fidelity Assets. "Our blog is an essential tool for real estate professionals who want to stay on top of the news and share valuable information with their clients without spending hours sifting through the media everyday. Meanwhile, the FAN demystifies Internet marketing tools that can really help realtors grow their business, since seventy-seven percent of home buyers initiate their search on the Internet, according to National Association of Realtors."

Fidelity Assets is an innovator in the field of search engine marketing. Fidelity Assets' Web Traffic service uses highly refined campaign management tools to leverage traffic from Google, AOL, Yahoo and MSN on behalf of realtors, so they can promote their listings or their Web sites and target buyers and sellers who are actively searching for real estate in their geographical area. By comparison, the Company's Web Leads service attracts prospective home buyers and sellers as they are doing their research about buying or selling a home on the Internet in a real estate agent's area. Traffic is directed to a "landing page" that is personalized for each agent, where buyers and sellers can connect with a real estate agent in real time by filling out their contact information. The Company's tools get precise, measurable results. Fidelity Assets is also revolutionizing the way real estate agents pay for their marketing and advertising efforts. The client pays according to the number of unique visitors that go to their website or landing page every month, plus a nominal one-time set-up fee.

About Fidelity Assets

Fidelity Assets is a leading provider of search engine marketing (SEM) solutions designed exclusively for real estate brokers and agents, and mortgage brokers. Through its suite of Internet marketing services, Fidelity Assets offers real estate professionals personalized marketing campaigns that utilize Google, Yahoo and other major search engines to capture targeted, high-quality online traffic and leads for their clients. Online advertising with Fidelity Assets is performance-based according to the number of visitors and leads generated by the campaign. Please visit www.fidelityassets.com.

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