SOURCE: The Field

The Field

May 09, 2013 12:22 ET

The Field Announces New Division -- The Field [Social] Connecting Celebrities to Brands & Causes

Shpresa Oruci Appointed Director of Media Outreach

NEW YORK, NY--(Marketwired - May 9, 2013) -  The Field, a New York based advertising agency, announced that it is creating a new division, The Field [Social], which will utilize the power of celebrity, notables, and business leaders to promote brands, causes, and products across a broad spectrum of industries.

Director of Media Outreach, Shpresa Oruci, has been brought aboard to lead the division.

Shpresa Oruci has a distinguished career centered in Hollywood, politics and Wall Street. Her work in celebrity advocacy began during her years as Program Director for The Creative Coalition, a nationally recognized leader in the arts and entertainment industry founded by Ron Silver, Christopher Reeve, Alec Baldwin and William Baldwin. There, she engaged, recruited and prepped celebrities for hundreds of national and international events -- including substantial programs at the presidential conventions, Sundance, Cannes and Toronto film festivals and presidential inaugurations. Subsequently, her consultancy at the Intergovernmental Renewable Energy Organization (IREO), a de facto unit of the United Nations, included enlisting key Hollywood insiders and decision makers to join the Green Entertainment Media Committee. More recently, she served as the government relations liaison for Wall Street's leading technology firm, FTEN, Inc., in preparation for their merger and acquisition by NASDAQ OMX.

"While serving on the board of The Creative Coalition, I relied on Shpresa and her ability to connect with celebrities. She was our secret weapon! I've always wanted to work with her again," says The Field Creative Director Lisa Birnbach, award-winning broadcaster and author of True Prep and the legendary best-selling The Official Preppy Handbook.

"Our success in our nationwide campaign, Don't Major in Debt, for the National College Finance Center, was in part due to Shpresa's capabilities in securing actress Jane Lynch as its national spokesperson," noted CCO Michael Porte. "With over 800,000 unique visitors to the National College Finance Center's site and $5 million in earned advertising after launching our campaign, we knew we were on to something that could evolve and serve both the business and not-for-profit communities in a big way," continued Porte.

"I am thrilled to join The Field," comments Ms. Oruci. "Lisa and Michael are two of the most creative and innovative minds in the industry and I am proud to be working with them."

About The Field: The Field is a New York based creative and communication agency offering our clients full service, fully integrated media solutions. Our unique team of creative, social, interactive, experiential, PR and media specialists offer creative solutions to our clients through exhaustive planning and execution of our innovative cross-platform strategies. Visit

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