SOURCE: Zumobi



March 01, 2011 11:00 ET

Field & Stream Brings the Outdoors to the Zumobi Network

Zumobi and Field & Stream Magazine Launch iPhone Application

SEATTLE, WA--(Marketwire - March 1, 2011) - Zumobi Inc., a mobile media publisher, and Field & Stream magazine today announced the launch of the Field & Stream Online iPhone and iPod touch application on the Zumobi Network. The Field & Stream Online App, which will soon be available to Android users as well, brings content from the world's leading outdoor magazine to the mobile platform. The app is sponsored by Ford Motor Company.

The Field & Stream Online App is available for free in Apple's App Store and can be downloaded here.

"Our readers are passionate about their outdoor pursuits and we are passionate in our pursuit to get them the information they need," said Eric Zinczenko, Vice President, Group Publisher of Field & Stream. "We are thrilled with our partnership with Zumobi to create this app, as it offers mobile access to our award-winning content to an even larger consumer group."

The Field & Stream Online App brings the latest news, tips and advice from the magazine to readers wherever they are, whenever they want. The interface allows users to easily navigate between categories, accessing feature stories, blogs, slideshows and videos on topics ranging from hunting and fishing to survival, gear and guns. Users can also share content through Facebook and Twitter.

The Field & Stream Online App also offers compelling advertising opportunities, as demonstrated by Ford's F-150 campaign. The Field & Stream audience -- combined with Zumobi's proprietary "app-within-an-app" rich media advertising technology, BrandBlast, creates an ideal platform for Ford to engage with their consumers. From within the F-150 BrandBlast, app users can configure a model of the vehicle with different colors, watch videos, view photos, locate a dealer and more.

"This new Field & Stream Online App really exemplifies Zumobi's complete model," explained Ken Willner, CEO of Zumobi. "First and foremost, we partner with brands like Field & Stream to bring their content to the mobile platform in an easily digestible and attractive way for users. Because we publish the apps directly, our rich media ad platform offers the advertisers we work with many more options and advantages than they would find in working with a traditional mobile ad network. Providing benefits to both our publishing partners and advertising partners is fundamental to our business."

The Field & Stream Online App is available for free as a part of The Zumobi Network, a premium mobile app network. The Zumobi Network offers a variety of entertaining, informative and useful mobile media applications to enjoy on next-generation smartphones.

About Field & Stream
Field & Stream®, The World's Leading Outdoor Magazine, is the country's largest enthusiast title and most recognized outdoor publication. Devoted to the complete outdoor experience and lifestyle, Field & Stream ( gives its readers the knowledge and inspiration to pursue the sports they love. It celebrates the outdoor experience with great stories, compelling photography and sound advice, while honoring the traditions hunters and fishermen have passed down for generations. Established in 1895, Field & Stream is published 11 times per year by the Bonnier Corporation.

The Bonnier Corporation (, one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.

About The Zumobi Network
Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like, MOTOR TREND News, the TODAY Show,, Sporting News Pro Football, Good Housekeeping @Home and more. For more information, please visit

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